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Brandbassador Case
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The Ultimate Ambassador & Influencer Marketing Management Tool for Fast Growing eCommerce Brands.

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One of the biggest challenges that CanvasChamp were facing before joining Brandbassador was creating engaging content for their community and increasing engagement on their social platforms. They needed a centralised tool that could help them increase social buzz and get better quality UGC (user-generated content) from their community. 

Pain Points:

  • Creating engaging and visually-appealing content 
  • Unsatisfactory levels of engagement on social media
  • No centralised tool to communicate with ambassadors
  • They wanted to use Brandbassador purely to boost social buzz and engagement meaning that they don't use any of the revenue-generating features on the platform.

“Brandbassador has helped us solve one of the biggest challenges we, as a team, were facing, of creating engaging content and increasing engagement on our platforms."

Intersect
Jainam Shah
Founder

Tru Earth was looking for an ambassador marketing tool that they could utilise specifically for their community of micro-influencers as they have separate affiliate and influencer programs.  They wanted a platform that they could use to purely boost social buzz and engagement.


  • When scouting out Brandbassador they loved the idea of being able to create focused Missions that they could use to direct their ambassadors to do very specific things.

  • They wanted to use Brandbassador purely to boost social buzz and engagement meaning that they don't use any of the revenue-generating features on the platform.

“Brandbassador gives stores an easy one-stop-shop so they can tackle a number of channels with one all-in-one system without needing a ton of extra hires.”

Ryan McKenzie
Ryan McKenzie
Co-Founder

Byrokko never had long term relationships with their brand ambassadors before joining Brandbassador, instead, they collaborated with big influencers once or twice to target their audience. They were looking for a tool that would allow them to get more from their collaborations whilst building customer loyalty and commitment.

Some of their pain points were:

 

  • Extended hours spent coordinating all the elements that make up an ambassador program 
  • Friction with having to use multiple tools to communicate, track and gather UGC (user-generated content) 
  • Short-term collaborations with influencers that didn’t build customer loyalty 

“With Brandbassador we get so much more from our Ambassadors as well as they do, from us. We get them to engage, invite more friends, make noise about Byrokko all over TikTok, Instagram, FaceBook, YouTube, even Pinterest sometimes and that is HUGE.”

Ana Byrokko
Ana Laharnar
Ambassador & Social Media Manager

Onepiece made use of a very manual system of emails and online spreadsheets to manage their affiliate programme. This meant that they spent a big chunk of their time trying to manage their community with little success. 

 

  • They wanted a tool that would allow them to scale their ambassador programme.
  • They were looking for a way to personally connect with existing ambassadors & customers to improve brand reach. 
  • As an eCommerce brand, they needed to find an effective way to grow during the pandemic.

“Brandbassdor has really thought of so many corner cases and potential issues that can arise when working with a large number of ambassadors.”

Thomas Adams Onepiece-1
Thomas Adams
CEO

Casely was managing an affiliate program in house but nothing was under one umbrella. Social media, affiliate programmes and ambassadors were managed in a fragmented way by different tools and people. 

 

  • The results were not as they hoped given the amount of time they were committing to it.
  • They wanted a tool that would allow them to perform all of their ambassador marketing activities under one roof.

“ Our brand would not be the same without Brandbassador. "

Mark Stallings
Mark Stallings
Co Founder

Inkbox had a social media strategy in place that relied heavily on showcasing their community wearing their product, while that is still part of their strategy today, they wanted to be able to:

  • To grow their Inkbox community 
  • To make their workflow more efficient when sourcing UGC to repurpose on their growing social channels
  • Efficiency in handling of multiple ambassador marketing campaigns
  • The ability to source specific forms and styles of content depending on social media strategy and goals

“We were able to discover, interact with and source content from a larger range of ambassadors than we would’ve been able to manually off-platform. Brandbassador has really helped us automate finding and engaging with ambassadors."

Cindy Inkbox
Cindy Tran
Creator Marketing Lead

Although the team had a clear focus before signing up with Brandbassador to reach high volumes of micro-social personalities together with paid collaborations in order to get reach and start building brand awareness, the trial and error basis that they were working with could also be hit and miss. Along with that they started working with their own social media, mainly Instagram, to organically build a large follower base but they needed the right tool to enhance their growth. 

 

Some of their pain points included:

 

  • A trial and error approach to their ambassador marketing strategy
  • A need to scale quickly & build brand awareness
  • Many man-hours spent on in-house outreach
  • A lack of diversity among their ambassadors & UGC
  • Finding the right tool to effectively reach a high volume of brand ambassadors

“Compared to our own outreach Brandbassador represents a more effective way to reach high volumes of influencers."

Therese-Granstrom
Therese Granström
Social Commerce Coordinator

Before joining Brandbassador MY FAM POSTER managed their micro-influencer marketing through Google Sheets and a tool called People Map. Their strategy was to give out freebies to people that fitted within the brand’s niche and then they added them to their Google Sheet. Afterwards, they also added them to the tool People Map to see how much reach and engagement the post of a specific micro-influencer got. Overall there was a lot of manual effort that the MY FAM POSTER team had to put into this. 

 

Some of their pain points included:

 

  • A lot of manual work and effort 
  • Valuable & productive time being wasted without the right tools
  • A lack of buzz around the brand
  • An inability to collaborate with their customers, followers and fans at scale
  • Tracking return on investment

“You can collaborate with many ambassadors at the same time without too much effort which makes it much more scalable."

Johannes Sommer
Johannes Sommer
Founder

The Kase never had an ambassador marketing strategy in place before signing up to Brandbassador, instead they managed their campaigns in house with a handful of influencers. 

  • They wanted to be able to expand their reach and create brand awareness outside of France to the rest of Europe. 
  • They were also looking for more authentic content but they needed the content to be produced in a more systematic way.

“No matter how great your products are, you need an affiliate program like Brandbassador to push your brand outward to gain the exposure or reach your brand deserves to have. That's the value of this platform. "

Mask Group
Pauletta Tang
Product & Creative Director
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