Safira was founded with the strategy to create growth mainly through social media and ambassador marketing. Before signing up with Brandbassador the Safira team were working on their social media marketing on a trial and error basis.
Although the team had a clear focus before signing up with Brandbassador to reach high volumes of micro-social personalities together with paid collaborations in order to get reach and start building brand awareness, the trial and error basis that they were working with could also be hit and miss. Along with that they started working with their own social media, mainly Instagram, to organically build a large follower base but they needed the right tool to enhance their growth.
Having received a reference case from another company who had been working on the Brandbassador platform and the team saw an opportunity to effectively reach a high volume of brand ambassadors if they signed up.
- A trial and error approach to their ambassador marketing strategy
- A need to scale quickly & build brand awareness
- Many man-hours spent on in-house outreach
- A lack of diversity among their ambassadors & UGC
- Finding the right tool to effectively reach a high volume of brand ambassadors
A year after their launch, Safira joined Brandbassador and find that the platform is easy to understand and work with. When there are things they don’t understand, they’re pleased with the excellent help they receive from the Brandbassador support team.
The biggest impact that their Social Commerce Coordinator, Therese Granström has personally seen, is that it is easier to control what ambassadors publish in terms of content and information in order to curate UGC to achieve their desired outcomes and something that's in keeping with the brands visual aesthetic. She believes it is good to be able to reject a publication if it does not follow the instructions of the mission.
Safira work with Brandbassador and keep in direct contact with influencers through their own means but through Brandbassador they’re able to work with ambassadors from more countries which provides the brand with more people and diversity, as a result, one of Safira’s biggest growth points with Brandbassador has been its international growth.
Safira have successfully been able to drive sales and growth, with a favourable ROI, over the last 6 months at a time when most businesses really suffered as a result of COVID.
When compared to their own in-house outreach Brandbassador represents a more effective way to reach a large number of brand ambassadors , helping the team to reduce the man-hours they spend on tasks, while easily being able to track results in a straight forward manner. As a result, much less manual work is involved in their ambassador marketing.
For Therese, the diversity that the platform allows is a massive seller, as people from different countries and culture all interpreter their missions differently.