Working with an engaged community of customers and fans who genuinely love your brand and have a circle of real friends, not just followers, is the key to any successful ambassador marketing programme.
The challenge of ambassador marketing is to find these people, keep them engaged, and manage their efforts as your ambassador community on a daily basis. But once these challenges are met, brands will reap the rewards of a highly successful ambassador marketing campaign.
This whitepaper offers a comprehensive guide to teach you the following:
- How to overcome ambassador marketing hurdles
- Which variables are important to consider when measuring success
- How to calculate the ROI of your ambassador marketing campaigns
Prolific companies such as Onepiece, Daniel Wellington, and iDeal of Sweden have each made millions of dollars through ambassador marketing. And with our guide, we believe you can follow in the footsteps of these brands.
Firstly, building a strong community of ambassadors is essential if you’re looking to get the most success out of your campaigns. People within your community may or may not be current customers, but generally it’s better if they are already fans of your brand and products. This will ensure that their sentiments remain authentic.
Secondly, there are many ways to recruit ambassadors into your community. You already have followers on social media, newsletter subscribers and a pool of customers, so ask them to join. You don’t need to accept everyone who applies to be part of your community. There is no strict number of ambassadors that works best, but keeping a tight-knit community of your most passionate fans and influential followers will work in your favour. These people are more likely to engage with your brand journey and rope their followers into joining too.
But there has to be a balance. If you’re too restrictive with your community, it will be harder to get the results you are looking for. Many people think that having influence must make you an ‘influencer’, but we’ve found that ambassadors are much more powerful. They have over 200% more engagement than influencers, because they share content they care about with friends and family who know them personally — not just a group of unknown followers.
Lastly, once you’ve taken the time to build a community of your best ambassadors, you’ve got to somehow incentivise them to stay. They are the candidates that will want to be the first to know about your new products, so they’ll appreciate any exclusive event invites, freebies or special discounts you offer. And to them, it will show that you care about their involvement in the brand.
Brandbassador enables you to build and manage your ambassador community, while also keeping them engaged with fun missions and great incentives — all from a single, easy-to-use platform.
Download our whitepaper to learn how ambassador marketing will scale your brand and improve your marketing ROI.