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4 Ways to Create a Fun Brand Ambassador Program That Works

Studies have shown that word-of-mouth referrals are one of the most valuable forms of marketing and that they actually surpass the sales of paid ads by bringing in double the amount of conversions.

It’s time your brand starts looking at a truly structured brand ambassador program. One that will elevate your brand to reach new heights. We understand this can be daunting at times, but that’s what we’re here for! We believe a fun brand ambassador program is a better ambassador program. 

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Define Your Brand Voice and Brand Advocate

The first thing you’re going to want to do is define what you want your brand to sound and look like. Your brand voice is really important, because it helps your company stand out among the competition. Plus, it also helps you establish your values and offers an impression of what it would be like to be associated with your brand - something that potential brand ambassadors will want to know before signing up to the program. Once you’ve established who you are as a brand, you’ll be able to figure out who your ideal brand representative is. 

You could even make a list of some of the key characteristics you’d like them to have, such as showcasing strong family values or being super adventurous and nomadic. At the end of the day, your ambassador program will be full of shared joy and excitement if you align your brand with advocates that you feel will ‘fit right in’ from the start.

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