Working with ambassadors who are genuinely interested in your company and products is really powerful. These ambassadors are not in the business of influence, they just have it. With a connected and engaged audience of friends and family they are able to drive real action. Their user generated content is more genuine, followers are more likely to listen to recommendations, and return on investment is higher.
Building and maintaining your ambassador community takes time. This guide isn’t about making a quick buck, it’s about long-term, continued brand awareness and revenue.