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Empowering Growth: 700 Ambassadors, 700% ROI

Body&Fit is a leading force in inspiring individuals worldwide to embrace healthier, fitter lifestyles. With a 25-year legacy of expertise, Body&Fit offers an extensive range of innovative products alongside expert advice tailored to every health and fitness journey.

  • Location: The Netherlands
  • Employees: 6000
  • Industry: Sporting goods
Nina Muller_Body and Fit
Nina Muller
Social Media and Influencer Specialist

While our pool of ambassadors may be relatively small, they generate a significant amount of revenue, resulting in a positive impact on our ROI, which often exceeds 700%.

  • $193k
    Earned media value
  • 656
    Ambassadors
  • 8.02m
    Total reach
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The Challenge

Body&Fit aspired to bring their ambassador program in-house and expand its scope, but they faced limitations in their existing approach to influencer marketing.

The reliance on an external agency for influencer collaborations restricted their ability to fully harness the potential of their ambassador network and directly communicate with them at scale. They were in search of a tool that would allow them to build a strong and engaged community.

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Pain Points

  • Limited control over influencer program due to reliance on external agency
  • Desire to internalize and expand influencer program
  • Previous collaboration focused on micro-, nano-, and macro-influencers, lacking personalisation
  • Lack of an efficient and scalable solution to collaborate with ambassadors effectively
  • Missing a personal touch and the opportunity to build proper relationships with their community
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Fueling Community Growth

Body&Fit has experienced notable success in expanding its community size and increasing revenue and social buzz through Missions.

By harnessing Brandbassador’s direct communication tools, Body&Fit has been able to collaborate with numerous ambassadors simultaneously, making it less time-consuming compared to other tools. 

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Delivering Tangible Results

Our user-friendly platform enables effortless recruitment and management of Body&Fit’s micro-influencers. Centralizing micro-influencer management facilitates community engagement and collaboration, with continuous support from Brandbassador’s team to enhance marketing success.

Despite a smaller ambassador pool, Body&Fit's impact on revenue has been significant, consistently yielding an impressive ROI exceeding 700%. 

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