Blog

Check out our latest blog posts where we keep you up to date on what's trending in ambassador marketing. 

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Influencer Search Tools Beware: The End of Third-Party Recruitment
Influencer recruitment is changing and brands need to be proactive to avoid disruption. Many brands employ third-party data collection to find and...
How Brands Can Thrive Through Economic Uncertainty in 2023
Whenever there’s an economic downturn, brand budgets come into question. The last few years have been economically difficult, and unfortunately, that...
8 Skills Every Influencer Marketing Manager Needs to Succeed
Influencer marketing doesn't always come naturally. There are a number of skills needed to run a prosperous program that grows your brand’s ROI....
10 Tips For Finding The Perfect Social Media Influencers For Your Brand
Influencer marketing functions similarly to how a human brain operates. Influencers play the role of a matchmaker. They help to connect the brand...
How IDEAL OF SWEDEN Beat TikTok's Brand Ambassador Sign Up Challenge
What's the best way to recruit more brand ambassadors to your ambassador marketing program? It turns out, it depends on the platform. Swedish fashion...
Everything You Need to Know About Brand Ambassador Programs
In 2023, brands are realising the importance of community-led growth. That is, growing their brand through word of mouth from a loyal community of...
The True Cost of Running a Brand Ambassador Program
So, you've heard of ambassador marketing. You're interested. Maybe you've even started. But you're still wondering what running a successful brand...
5 Effective Word-of-Mouth Marketing Examples for 2023
Word-of-mouth marketing is a form of marketing in which brands are promoted through people who have bought their products or used their services,...
How to Maximise This eCommerce Marketing Trend in 2023
eCommerce marketing is a collection of strategies used by eCommerce brands to drive brand awareness, engagement, and sales. There are a number of...
Build a Brand Ambassador Marketing Program in 8 Easy Steps
Putting together a brand ambassador program is a lot of work. And it’s not quite as straightforward as assembling flat-pack furniture. (Are those...
Brand Ambassadors are Your Key to Social Commerce Success
Social commerce is the new face of shopping. Social media isn't just for following friends and celebrities anymore. For a long time brands have been...
6 Ways to Succeed on Our Ambassador Marketing Platform
We all want success. No one goes into something with the intent of failing. But things don't always go as planned. This universal truth applies to...
How Much Time Does it Take to Manage a Brand Ambassador Program?
Anything worth having takes time. Brand ambassador programs are an incredible way for brands to grow. They allow you to increase engagement with your...
4 Ways to Unite Your Brand Ambassadors with a Community Name
Have you ever heard a parent-to-be say something like, "Eh... we haven't really thought of names yet - we'll just pick one when they're born, it's...
What Is Ambassador Marketing? A Full Overview
Ambassador marketing is a strategy where brands transform their most loyal customers, followers, and fans into influential salespeople.When...
9 eCommerce Brands that Work with Brand Ambassadors
With rising customer acquisition costs and the decreasing trust in paid ads, eCommerce brands are realising it’s time to rethink digital marketing....
How to Tell If Your Community is Ready for a Brand Ambassador Program
Thinking about starting a brand ambassador program? This is so exciting! And you’ve definitely come to the right place, especially if you’re a little...
8 Types of Successful Ambassador Marketing Campaigns
In a perfect world, every marketing campaign you run would be insanely successful. You’d go viral, appear on international news, and sales would...
Influencers VS Ambassadors VS Affiliates: Which Should I Use?
Have you ever played one of those "spot the difference" games? You stare at two pictures that are almost the same and try to figure out what slight...
6 Ways Brand Ambassadors Can Help You Survive the Death of Cookies
Marketing has always been a game of adaptation, especially in the digital age. Just when you get the hang of new ad features and algorithms - BAM!...
4 Ways for Brands to Identify the Perfect Food & Beverage Ambassadors
Have you ever received a meal at a restaurant that practically demanded you photograph it before digging in? Since the beginning of time, food and...
Ta-Ta Towels Goes Viral on TikTok with Ambassador Collab
We love it when brands venture out of the box for risky and fun ambassador marketing campaigns. Today, we're taking a look at Ta-Ta Towels. They...
7 Things Our Platform Gives Brands Who Manage Ambassador Communities
We know first-hand how difficult it can be having all your ambassadors scattered over multiple social media platforms, all asking questions and...
4 Ways to Manage Ambassador Relationships From a Centralised Dashboard
Having one place to manage all your ambassador relationships, results, activities and communication is a real time saver for Community Managers who...
PopSockets Boosts Ambassador TikToks with Amazing Results
PopSockets have been using TikTok to improve reach, get great content and boost videos that they receive from their ambassador community through...
NA-KD and Hunkemöller Spark Growth Through Collaboration
We love it when two of our brand partners come together to share in their brand ambassador marketing success. Hunkemöller and NA-KD are two such...
5 Ways to Build an Ambassador Marketing Campaign for Your F&B Brand
Today’s digital landscape has seen a great deal of food and beverage brands turning to eCommerce in the hopes of reaching a wider audience online....
6 Ways Ambassador Marketing Benefits Cosmetics & Skincare Brands
The world we know today has loads of digital marketing tactics that can be difficult to navigate in an ever-changing world, especially for cosmetics...
6 Reasons Cosmetics & Skincare Brands Need Ambassador Marketing
Word-of-mouth marketing in the cosmetics and skincare industry is thriving. From unsponsored, engaging #GRWM videos on TikTok to gorgeous skincare...
7 Steps to Plan an Ambassador Campaign that Drives Activewear Sales
Starting your ambassador marketing journey is usually very exciting but also there can be a lot of pressure to get it right on the first go. The...
10 Ways to Level up Your Ambassador Marketing With Gamified Tasks
Once you’ve decided to turn your customers and fans into brand ambassadors, you’ll have an entire community of loyal brand advocates ready to create...
10 Ways You Can Create Better Content as a Micro-Influencer
So, you’re probably reading this because you need a little boost in your current micro-influencer game, right? Well, you’ve come to the right place....
4 Ways to Utilise Automated Marketing Campaigns for Your Ambassadors
If you’ve been following Brandbassador for a while, you’ll know that we’re always talking about ways that brands can create mini-marketing campaigns...
5 Reasons You Need a Dedicated App for Your Brand Ambassadors
Our brand ambassador app is a gamified experience where ambassadors are invited to connect with their favourite brands to take part in creative...
3 Ways to Rev up Your Ambassador Campaign with Plug & Play Integration
At Brandbassador, we’re always talking about how our tool helps to alleviate all the hours involved in running an ambassador marketing program...
5 Ways To Gear Up Your Marketing Strategy for an Ambassador Program
An ambassador marketing program entails turning your customers and followers into powerful word-of-mouth brand advocates. This may seem easy enough...
5 Ways to Turn Your Customers, Followers & Fans into Brand Ambassadors
At Brandbassador, we’ve learnt that the best brand ambassadors are people that were customers or fans of a company’s products or services before they...
6 Ways to Reward Your Brand Ambassadors & Sales Champions
The goal with ambassador marketing is to ultimately create a new stream of revenue for your brand and increase brand awareness. But in order to do...
3 Tips to Leverage the Power of Social Buzz from Brand Ambassadors
One of the primary purposes of ambassador marketing is to get people to talk about your products or services in a way that will generate more hype...
6 Signs Your Brand is Ready for an Ambassador Marketing Program
Influencer and ambassador marketing has taken the world of word-of-mouth marketing digital, and everyone wants in on the action. The question is, how...
8 Ways to Harness The Power of Your Brand Ambassadors to Drive Revenue
Creating a community of loyal customers, followers and fans to build social buzz around your brand might sound easy when you’ve already got over 20k...
8 Authentic Activation Methods for Your Ambassador Marketing Campaign
With the rise of webshops and social media users, eCommerce brands are facing competition within a saturated digital landscape more than ever before....
6 Ways to See ROI on Your Ambassador Marketing Strategy
Ambassador marketing has become a super influential tool and brand booster in today’s saturated digital landscape. Companies are turning their...
The Complete Instagram Guide for Micro-Influencers + 5 Expert Tips
Instagram influencers are normally either celebrities, experts, or creatives in a specific field that are relatively well-known and have loads of...
Is Your Micro-Influencer Marketing Too Vanilla? 6 Ways to Improve
Words like bland and boring come to mind when talking about vanilla marketing, because that’s exactly what a vanilla marketing campaign is: bland....
5 Reasons You're Not Seeing Results With Ambassador Marketing
Launching an ambassador marketing campaign, so that you can turn your greatest customers, fans and followers into brand advocates that authentically...
How to Curate UGC for Fashion Accessories With Ambassador Marketing
In an age of digital consumption and scrollers, visually representing your brand in a way that will cut through the noise is becoming trickier by the...
Why These Phone Case Brands Scaled with Ambassador Marketing
Despite the economic uncertainty of the early 2020s, some eCommerce brands managed to experience massive growth. Some of those that managed to find...
4 Reasons You Need Ambassador Software for your Jewellery Brand
Over the course of the pandemic, companies have relied on social media channels to build brand awareness and gain traction within their sales and...
Influencer vs Ambassador Marketing: What's the Difference?
eCommerce brands have taken the world of business by storm, proving that brick-and-mortar shops are no longer the only way to get traffic through the...
5 Brand Ambassador Tools for Online Clothing Stores
Online shopping has become hugely popular in the last few years and, although it may have had something to do with the Covid-19 pandemic, we believe...
Activate & Engage with Communities on Clubhouse: Q&A with Gareth Pon
Launched in March 2020, Clubhouse is an exclusive social networking app that works on an invite-only basis. The app is best described as a...
10 Reasons You Need Brand Ambassador Software to Grow Your eComm Brand
With the rise of webshops and social media users, eCommerce brands are facing competition within a saturated digital landscape more than ever before....
Community at Brandbassador: Book Club Interview with Kevin Kapapiro
In honour of World Book Month, we reached out to Kevin Kapapiro from our Brandbassador team to talk to us about the Brandbassador Book Club. Kevin...
Ambassador Marketing and B Corps: Q&A with Peak Design
We recently caught up with the lovely Annie Nyborg, who is the Sustainability Director at Peak Design. Along with being members of 1% for the Planet,...
6 Characteristics of a Successful Brand Ambassador
A brand ambassador has the power to elevate a brand across multiple social channels. They do this through the genuine endorsement of a company's...
5 Impactful Brand Ambassador Practices for 2023
Enlisting a brand ambassador to help market your business may be a great stride away from traditional marketing, but that doesn’t mean the act of...
How 3 Brands Prospered with Micro-Influencers During Global Uncertainty
The pandemic of 2019 left brands with a series of challenges. Especially in the fields of brand awareness and micro-influencer marketing campaigns....
Ambassador Marketing and Brand Scams: 5 Things You Need to Know
As social media and online shopping become increasingly popular, brand scams and fake accounts similarly grow on an unprecedented scale. These kinds...
How Ambassador Marketing Grows Brands During Economic Uncertainty
2019 changed the way we shop forever. Brands are now more aware than ever that the model their using today may not work tomorrow. With ongoing...
5 Ways to Build the Perfect Ambassador Marketing Campaign in 2023
Today’s digital landscape has seen a host of companies turn to eCommerce in the hopes of reaching a wider audience by tapping into online markets....
How Gymshark Achieved Massive Success with Ambassador Marketing
How do you know a brand has achieved massive brand ambassador marketing success? When they create an official guide on spotting fake ads, websites...
7 Ambassador Marketing Trends to Expect in 2023
Recent years proved that ambassador marketing is the key to a successful digital marketing strategy . Ambassador marketing is a twist on traditional...
How to Build a Successful Customer Loyalty Program in 2023
Let’s take a moment to talk about how your marketing team manages your customer loyalty. The defining factor of a successful profitable business is...
7 Ways Nano-Influencers Can Help You Sell More
On the surface they are regular social media users – sharing pictures, videos and posts like the rest of us. Just everyday people with something to...
8 Big Influencer Marketing Fails
Working with influencers has advantages - they can help make an advertising campaign feel more realistic, and open your brand up to a new audience....
The Best Offline Ambassador Marketing Campaigns
Working with your community of ambassadors is great for getting user-generated content and social media engagement, however you can create buzz...
The Best Online Ambassador Marketing Campaigns
Online brand ambassador marketing campaigns can really help you meet your marketing goals. Whether it’s generating sales, building social buzz around...
How to Work with Ambassadors to Boost Your Holiday Marketing
Throughout the year brands have many important dates in their calendars. This could be sample sales, new product launches, or key holidays in your...
9 Reasons Ambassador Marketing Should be in Your 2023 Plan
Since influencer marketing exploded as a tactic, demand has grown and prices have soared – now many marketers are finding that it’s no longer...
Influencer Marketing in 2023: a Guide for Fast-Growing Brands
What exactly is influencer marketing and how can it help your brand? In this article, we take a look at the benefits of creating an influencer...
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