Resources

The world we know today has loads of digital marketing tactics that can be difficult to navigate in an ever-changing world, especially for cosmetics...

Blog Ambassador Marketing

6 Reasons Cosmetics & Skincare Brands Need Ambassador Marketing

By Andrea Haddon | 5 October, 2021

Word-of-mouth marketing in the cosmetics and skincare industry is thriving. From unsponsored, engaging #GRWM videos on TikTok to gorgeous skincare...

Blog Ambassador Marketing

7 Steps to Plan an Ambassador Campaign that Drives Activewear Sales

By Amy Roberts | 28 September, 2021

Starting your ambassador marketing journey is usually very exciting but also there can be a lot of pressure to get it right on the first go. The...

Blog Ambassador Marketing

10 Ways to Level up Your Ambassador Marketing With Gamified Tasks

By Marike Watson | 14 September, 2021

Once you’ve decided to turn your customers and fans into brand ambassadors, you’ll have an entire community of loyal brand advocates ready to create...

Blog Ambassador Marketing

10 Ways You Can Create Better Content as a Micro Influencer

By Andrea Haddon | 7 September, 2021

So, you’re probably reading this because you need a little boost in your current micro-influencer game, right? Well, you’ve come to the right place....

Blog Ambassador Marketing

4 Ways to Utilise Automated Marketing Campaigns for Your Ambassadors

By Amy Roberts | 31 August, 2021

If you’ve been following Brandbassador for a while, you’ll know that we’re always talking about ways that brands can create mini-marketing campaigns...

Blog Ambassador Marketing

5 Reasons You Need a Dedicated App for Your Brand Ambassadors

By Andrea Haddon | 24 August, 2021

At Brandbassador, we offer brands the opportunity to optimise their ambassador marketing campaigns with automated features on the web-based platform...

Blog Ambassador Marketing

3 Ways to Rev up Your Ambassador Campaign with Plug & Play Integration

By Amy Roberts | 17 August, 2021

At Brandbassador, we’re always talking about how our tool helps to alleviate all the hours involved in running an ambassador marketing programme...

Blog Ambassador Marketing

5 Ways To Gear Up Your Marketing Strategy for an Ambassador Programme

By Marike Watson | 10 August, 2021

An ambassador programme entails turning your customers and followers into powerful word-of-mouth brand advocates. This may seem easy enough to manage...

Blog Ambassador Marketing

5 Ways to Turn Your Customers, Followers & Fans into Brand Ambassadors

By Marike Watson | 3 August, 2021

At Brandbassador, we’ve learnt that the best brand ambassadors are people that were customers or fans of a company’s products or services before they...

Blog Ambassador Marketing

6 Ways to Reward Your Brand Ambassadors & Sales Champions

By Marike Watson | 27 July, 2021

The goal with ambassador marketing is to ultimately create a new stream of revenue for your brand. But in order to do so, you have to allow your...

Blog Ambassador Marketing

3 Tips to Leverage The Power of Social Buzz From Brand Ambassadors

By Marike Watson | 20 July, 2021

One of the primary purposes of ambassador marketing is to get people to talk about your products or services in a way that will generate more hype,...

Blog Ambassador Marketing

6 Signs Your Brand is Ready for an Ambassador Marketing Programme

By Marike Watson | 14 July, 2021

Influencer and ambassador marketing has taken the world of word-of-mouth marketing digital, and everyone wants in on the action. The question is, how...

Blog Ambassador Marketing

8 Ways to Harness The Power of Your Brand Ambassadors to Drive Revenue

By Amy Roberts | 6 July, 2021

Creating a community of loyal customers, followers and fans to build social buzz around your brand might sound easy when you’ve already got over 20k...

Blog Ambassador Marketing

8 Authentic Activation Methods for Your Ambassador Marketing Campaign

By Amy Roberts | 29 June, 2021

With the rise of webshops and social media users, eCommerce brands are facing competition within a saturated digital landscape more than ever before....

Blog Ambassador Marketing

6 Ways to See ROI on Your Ambassador Marketing Strategy

By Marike Watson | 22 June, 2021

Ambassador marketing has become a super influential tool and brand booster in today’s saturated digital landscape. Companies are turning their...

Blog Ambassador & Influencer Marketing

The Complete Instagram Guide for Micro Influencers + 5 Expert Tips

By Marike Watson | 15 June, 2021

By now, you’ve probably heard the term Instagram influencer before, but an Instagram micro-influencer is an entirely different breed. Instagram...

Blog Ambassador & Influencer Marketing

Is Your Micro-Influencer Marketing Too Vanilla? 6 Ways to Improve

By Marike Watson | 8 June, 2021

Words like bland and boring come to mind when talking about vanilla marketing, because that’s exactly what a vanilla marketing campaign is: bland....

Blog Ambassador Marketing

5 Reasons You're Not Seeing Results With Ambassador Marketing

By Marike Watson | 1 June, 2021

Launching an ambassador marketing campaign, so that you can turn your greatest customers, fans and followers into brand advocates that authentically...

Blog Ambassador Software

How to Curate UGC for Fashion Accessories With Ambassador Marketing

By Marike Watson | 25 May, 2021

In an age of digital consumption and scrollers, visually representing your brand in a way that will cut through the noise is becoming trickier by the...

Blog Ambassador Marketing

5 Steps to Plan an Ambassador Marketing Campaign That Drives Sales

By Marike Watson | 18 May, 2021

Ambassador software platforms help brands set up and manage their ambassador marketing campaigns by automating several steps along the way. Think...

Blog Ambassador Marketing

4 Ways to Create a Fun Ambassador Programme that Works

By Marike Watson | 13 May, 2021

Ever felt convinced you needed to buy something, but you weren’t really sure how you knew about it? All you know is that it’s a product or service...

Blog Ambassador Software

Why These Phone Case Brands Scaled with Ambassador Software

By Marike Watson | 7 May, 2021

Lockdown regulations across the world may have stopped a lot of ordinary storefront brands from doing business as usual, but it hasn’t been all bad!...

Blog Ambassador Software

4 Reasons You Need Ambassador Software for your Jewellery Brand

By Marike Watson | 26 April, 2021

Over the course of the pandemic, companies have relied on social media channels to build brand awareness and gain traction within their sales and...

Blog Ambassador Marketing

Influencer vs Ambassador Marketing: What's the Difference?

By Marike Watson | 20 April, 2021

eCommerce brands have taken the world of business by storm, proving that brick-and-mortar shops are no longer the only way to get traffic through the...

Blog Ambassador Software

5 Ambassador Software Tools for Online Clothing Stores

By Marike Watson | 15 April, 2021

Online shopping has become hugely popular in the last year and, although it may have had something to do with lockdown and everyone staying at home,...

Blog Ambassador Marketing

Activate & Engage with Communities on Clubhouse: Q&A with Gareth Pon

By Marike Watson | 31 March, 2021

Launched in March 2020, Clubhouse is an exclusive social networking app that works on an invite-only basis. The app is best described as a...

Blog Ambassador Software

10 Reasons You Need Ambassador Software to Grow Your eCommerce Brand

By Marike Watson | 25 March, 2021

With the rise of webshops and social media users, eCommerce brands are facing competition within a saturated digital landscape more than ever before....

Blog

Community at Brandbassador: Book Club Interview with Kevin Kapapiro

By Marike Watson | 17 March, 2021

In honour of World Book Month, we reached out to Kevin Kapapiro from our Brandbassador team to talk to us about the Brandbassador Book Club. Kevin...

Blog Ambassador Marketing

Ambassador Marketing and B Corporations: Q&A with Peak Design

By Marike Watson | 12 March, 2021

We recently caught up with the lovely Annie Nyborg, who is the Sustainability Director at Peak Design. Along with being members of 1% for the Planet,...

Blog Ambassador Marketing

6 Characteristics of a Successful Brand Ambassador

By Marike Watson | 4 March, 2021

A brand ambassador has the power to elevate a brand across multiple social channels simply through the genuine endorsement of a company and their...

Blog Ambassador Marketing

5 Impactful Brand Ambassador Practices for 2021

By Marike Watson | 26 February, 2021

Enlisting a brand ambassador to help market your business may be a great stride away from traditional marketing, but that doesn’t mean the act of...

Blog Ambassador Marketing

How 3 Brands are Prospering with Micro Influencers During the Pandemic

By Marike Watson | 11 February, 2021

The ongoing persistence of the pandemic has left brands with a series of challenges over the last year in the fields of brand awareness and ...

Blog Ambassador Marketing

Ambassador Marketing and Brand Scams: 5 Things You Need to Know

By Marike Watson | 4 February, 2021

As social media and online shopping becomes increasingly popular, brand scams and fake accounts similarly grow on an unprecedented scale. These kinds...

Blog Ambassador Marketing

How to Utilise Ambassador Marketing to Grow Your Brand Amidst COVID-19

By Marike Watson | 28 January, 2021

With the slow roll out of the COVID-19 vaccine and the ongoing call to stay at home, most businesses with physical stores will continue to face the...

Blog Ambassador Marketing

5 Ways to Build the Perfect Ambassador Marketing Campaign in 2021

By Marike Watson | 19 January, 2021

Today’s digital landscape has seen a host of companies turn to eCommerce in the hopes of reaching a wider audience by tapping into online markets....

Blog Ambassador Marketing

How Gymshark Achieved Massive Success with Ambassador Marketing

By Amy Roberts | 11 January, 2021

You know a brand has achieved massive success through their ambassador marketing when they create an official guide on how to spot fake ads, websites...

Blog Ambassador Marketing

7 Ambassador Marketing Trends to Expect in 2021

By Stephanie Butter | 29 December, 2020

2020 has proven that ambassador marketing is the key to a successful digital marketing strategy. Ambassador marketing (or Influencer Marketing, if...

Blog Ambassador Marketing

How to Build a Successful Customer Loyalty Programme in 2021

By Sean Xie | 22 December, 2020

Let’s take a moment to talk about how your marketing team manages your customer loyalty. The defining factor of a successful profitable business...

Blog Ambassador Marketing

7 Ways Nano Influencers can Help You Sell More

By Brandbassador | 19 November, 2020

On the surface they are regular social media users – sharing pictures, videos and posts like the rest of us. Just everyday people with something to...

Blog Ambassador Marketing

Lush Switches Off Brand Social Channels to Focus on Real Voices

By Brandbassador | 19 November, 2020

Cosmetics retailer Lush has announced that it will be switching off six branded social media accounts – including Lush UK – across Facebook, Twitter...

Blog

8 Big Influencer Marketing Fails

By Brandbassador | 19 November, 2020

Working with influencers has advantages - they can help make an advertising campaign feel more realistic, and open your brand up to a new audience....

Blog Ambassador Marketing

The Best Offline Ambassador Marketing Campaigns

By Brandbassador | 19 November, 2020

Working with your community of ambassadors is great for getting user-generated content and social media engagement, however you can create buzz...

Blog Ambassador Marketing

The Best Online Ambassador Marketing Campaigns

By Brandbassador | 19 November, 2020

Online ambassador marketing campaigns can really help you meet your marketing goals. Whether it’s generating sales, building social buzz around your...

Blog Ambassador Marketing