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Blog Ambassador & Influencer Marketing
The Complete Instagram Guide for Micro Influencers + 5 Expert Tips
By Marike Watson | 15 June, 2021
By now, you’ve probably heard the term Instagram influencer before, but an Instagram micro-influencer is an entirely different breed. Instagram...
Blog Ambassador & Influencer Marketing
Is Your Micro-Influencer Marketing Too Vanilla? 6 Ways to Improve
By Marike Watson | 8 June, 2021
Words like bland and boring come to mind when talking about vanilla marketing, because that’s exactly what a vanilla marketing campaign is: bland....
Blog Ambassador Marketing
5 Reasons You're Not Seeing Results With Ambassador Marketing
By Marike Watson | 1 June, 2021
Launching an ambassador marketing campaign, so that you can turn your greatest customers, fans and followers into brand advocates that authentically...
Blog Ambassador Software
How to Curate UGC for Fashion Accessories With Ambassador Software
By Marike Watson | 25 May, 2021
In an age of digital consumption and scrollers, visually representing your brand in a way that will cut through the noise is becoming trickier by the...
Blog Ambassador Marketing
5 Steps to Plan an Ambassador Marketing Campaign That Drives Sales
By Brandbassador | 18 May, 2021
Ambassador software platforms help brands set up and manage their ambassador marketing campaigns by automating several steps along the way. Think...
Blog Ambassador Marketing
4 Ways to Create a Fun Ambassador Programme that Works
By Brandbassador | 13 May, 2021
Ever felt convinced you needed to buy something, but you weren’t really sure how you knew about it? All you know is that it’s a product or service...
Blog Ambassador Software
Why These Phone Case Brands Scaled with Ambassador Software
By Brandbassador | 7 May, 2021
Lockdown regulations across the world may have stopped a lot of ordinary storefront brands from doing business as usual, but it hasn’t been all bad!...
Blog Ambassador Software
4 Reasons you need Ambassador Software for your Jewellery Brand
By Brandbassador | 26 April, 2021
Over the course of the pandemic, companies have relied on social media channels to build brand awareness and gain traction within their sales and...
Blog Ambassador Marketing
Influencer vs Ambassador Marketing: What's the Difference?
By Brandbassador | 20 April, 2021
eCommerce brands have taken the world of business by storm, proving that brick-and-mortar shops are no longer the only way to get traffic through the...
Blog Ambassador Software
5 Ambassador Software Tools for Online Clothing Stores
By Brandbassador | 15 April, 2021
Online shopping has become hugely popular in the last year and, although it may have had something to do with lockdown and everyone staying at home,...
Blog Ambassador Marketing
Activate & Engage with Communities on Clubhouse: Q&A with Gareth Pon
By Brandbassador | 31 March, 2021
Launched in March 2020, Clubhouse is an exclusive social networking app that works on an invite-only basis. The app is best described as a...
Blog Ambassador Software
10 Reasons You Need Ambassador Software to Grow Your eCommerce Brand
By Brandbassador | 25 March, 2021
With the rise of webshops and social media users, eCommerce brands are facing competition within a saturated digital landscape more than ever before....
Blog
Community at Brandbassador: Book Club Interview with Kevin Kapapiro
By Marike Watson | 17 March, 2021
In honour of World Book Month, we reached out to Kevin Kapapiro from our Brandbassador team to talk to us about the Brandbassador Book Club. Kevin...
Blog Ambassador Marketing
Ambassador Marketing and B Corporations: Q&A with Peak Design
By Brandbassador | 12 March, 2021
We recently caught up with the lovely Annie Nyborg, who is the Sustainability Director at Peak Design. Along with being members of 1% for the Planet,...
Blog Ambassador Marketing
6 Characteristics of a Successful Brand Ambassador
By Brandbassador | 4 March, 2021
A brand ambassador has the power to elevate a brand across multiple social channels simply through the genuine endorsement of a company and their...
Blog Ambassador Marketing
5 Impactful Brand Ambassador Practices for 2021
By Brandbassador | 26 February, 2021
Enlisting a brand ambassador to help market your business may be a great stride away from traditional marketing, but that doesn’t mean the act of...
Blog Ambassador Marketing
How 3 Brands are Prospering with Micro Influencers during the Pandemic
By Marike Watson | 11 February, 2021
The ongoing persistence of the pandemic has left brands with a series of challenges over the last year in the fields of brand awareness and ...
Blog Ambassador Marketing
Ambassador Marketing and Brand Scams: 5 Things You Need to Know
By Marike Watson | 4 February, 2021
As social media and online shopping becomes increasingly popular, brand scams and fake accounts similarly grow on an unprecedented scale. These kinds...
Blog Ambassador Marketing
How to Utilise Ambassador Marketing to Grow Your Brand Amidst COVID-19
By Brandbassador | 28 January, 2021
With the slow roll out of the COVID-19 vaccine and the ongoing call to stay at home, most businesses with physical stores will continue to face the...
Blog Ambassador Marketing
How to Build the Perfect Ambassador Marketing Campaign in 2021
By Brandbassador | 19 January, 2021
Today’s digital landscape has seen a host of companies turn to eCommerce in the hopes of reaching a wider audience by tapping into online markets....
Blog Ambassador Marketing
Why Brands like Gymshark Lose Massive Ambassadors like Natacha Oceane
By Amy Roberts | 11 January, 2021
You know a brand has achieved massive success through their ambassador marketing when they create an official guide on how to spot fake ads, websites...
Blog Ambassador Marketing
7 Ambassador Marketing Trends to Expect in 2021
By Stephanie Butter | 29 December, 2020
2020 has proven that ambassador marketing is the key to a successful digital marketing strategy. Ambassador marketing (or Influencer Marketing, if...
Blog Ambassador Marketing
How to Build a Successful Customer Loyalty Programme in 2021
By Sean Xie | 22 December, 2020
Let’s take a moment to talk about how your marketing team manages your customer loyalty. The defining factor of a successful profitable business is...
Blog Ambassador Marketing
7 Ways Nano Influencers can Help You Sell More
By Brandbassador | 19 November, 2020
On the surface they are regular social media users – sharing pictures, videos and posts like the rest of us. Just everyday people with something to...
Blog Ambassador Marketing
Lush Switches Off Brand Social Channels to Focus on Real Voices
By Brandbassador | 19 November, 2020
Cosmetics retailer Lush has announced that it will be switching off six branded social media accounts – including Lush UK – across Facebook, Twitter...
Blog
8 Big Influencer Marketing Fails
By Brandbassador | 19 November, 2020
Working with influencers has advantages - they can help make an advertising campaign feel more realistic, and open your brand up to a new audience....
Blog Ambassador Marketing
The Best Offline Ambassador Marketing Campaigns
By Brandbassador | 19 November, 2020
Working with your community of ambassadors is great for getting user-generated content and social media engagement, however you can create buzz...
Blog Ambassador Marketing
The Best Online Ambassador Marketing Campaigns
By Brandbassador | 19 November, 2020
Online ambassador marketing campaigns can really help you meet your marketing goals. Whether it’s generating sales, building social buzz around your...
Blog Ambassador Marketing
How to Work with Ambassadors to Boost Your Holiday Marketing
By Brandbassador | 6 November, 2020
Throughout the year brands have many important dates in their calendars. This could be sample sales, new product launches, or key holidays in your...
Blog Ambassador Marketing
10 Reasons Ambassador Marketing Should be in Your 2020 Plan
By Brandbassador | 4 November, 2020
Since influencer marketing exploded as a tactic, demand has grown and prices have soared – now many marketers are finding that it’s no longer...
Blog Ambassador Marketing
Influencer Marketing in 2020: a Guide for Fast-Growing Brands
By Amy Roberts | 4 November, 2020
What exactly is influencer marketing and how can it help your business? In this article we take a look at the benefits of creating an influencer...
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