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7 TikTok Content Categories to Use in 2024

Bron Kemp
By Bron Kemp | 18 minute read

Did you know that TikTok has accomplished in just over 4 years what it took Facebook and Instagram to do in 10?

In today's digital age, social media platforms have revolutionized the way brands connect with their target audience. Among these platforms, TikTok has emerged as a dynamic force, offering an enticing space for creativity, engagement, and brand promotion.

The Rise of TikTok

TikTok has taken the social media world by storm having been launched in 91% of all the countries they can possibly be in worldwide.

The TikTok Trifecta 

What’s so special about TikTok? We have put it down to these three things:

  1. Tiktok has over a billion monthly active users
  2. Their audience is highly engaged and wonderfully diverse
  3. The short-form video format, quirky trends, and captivating content make it the perfect stage for brand identity

Join us on a journey and witness the magic of ambassador marketing at its finest:

#PetsOfTikTok x POV

Meet the TikTok pets stealing hearts, one adorable video at a time. From playful antics to heart-melting snuggles, these TikTok pets are ready to make your day brighter. Get ready to meet the cutest companions on the internet from their point of view (POV)!

Why do Furbabies steal the spotlight on TikTok?

  • Authentic Connection: Furbaby content captures genuine, everyday moments, forging a heartfelt connection with audiences. Ambassadors showcasing their love for their pets create an authentic bond beyond mere promotion.
  • Relatable Lifestyle: From city chic to outdoor adventures, #PetsOfTikTok represents diverse lifestyles. Brand ambassadors seamlessly integrate products into relatable scenarios, showcasing how these items enhance daily life for both pets and owners.
  • Engagement and Virality: Furbabies evoke smiles and laughter, making content shareable and virally engaging. Ambassadors leveraging their furbabies' charm witness increased visibility, engagement, and brand awareness.
  • Unlimited Creativity: Pets provide a canvas for storytelling. Brand ambassadors can artfully incorporate products into creative narratives, seamlessly integrating them into the charm of their furbaby's adventures.

@Daisey_has_lazy_dayz uses the POV (Point of View) trend in this TikTok post for Pupford and captions the post: “POV: You have to take a break from your treats during bathtime 😪 Such a tragedy when you have treats as good as Pupfords 😢😭”


POV: You have to take a break from your treats during bathtime 😪 . Such a tragedy when you have treats as good as Pupfords 😢😭 . 🏷️Use code DAYZDOO to get a discount off any @Pupford order 🏷️Use code DAISEY to get a discount off any @YUKIMI | Premium Pet Essential order . #dog #dogs #dogsofinstagram #doglife #dogmom #dogsofinsta #dogoftheday #doglover #doglovers #dogphotography #pup #puppy #puppylove #cute #cutedogs #bichonfrise #bichonfrisepuppy #bichonfrisè #bichonfriseland #bichonfriseworld #petstagrampet #bhfyp #pupford #pupfordpups #fyp

♬ original sound - Simon Gilham

Style and Fashion x Unboxing

Fashion isn't just about clothing; the fashion movement on TikTok is where every stitch, strut, and style choice contributes to a story that resonates with the diverse and fashion-forward audience.

According to Vogue Business, unboxing opens up rich marketing possibilities for luxury brands, particularly in connecting with young consumers on TikTok with the help of a TikTok ad agency.

  • Visual Delight: Fashion is inherently visual, making it a feast for TikTok's short-form video format. This category is all about creating eye-catching content that leaves a lasting impression.
  • Brand Showcases: TikTok becomes a runway for top fashion brands, allowing brand ambassadors to spotlight the latest creations. Collaborate with top brands to showcase the latest trends, elevating both the brand and the ambassador's status.
  • Interactive Trends: TikTok thrives on trends, and the fashion community is at the forefront of creating and participating in them. Leverage TikTok trends to seamlessly integrate products, encouraging user engagement.
  • Self-Expression Galore: Fashion on TikTok goes beyond clothing; it's a form of self-expression. Brand ambassadors have the opportunity to convey a brand's message by showcasing how its products contribute to the individuality and self-expression of the TikTok community.

@idealofsweden stands for the little luxuries that make your everyday smooth and luxurious! Fashion Blogger @shari_x_x serves eye-candy of note with her TikTok unboxing of the latest, on-trend iPhone covers.


They’re just perfect 🩷🖤 You can use my code “BBSHARI,, to get 15% of off your order at @idealofsweden 🫶🏻 #idealofsweden #idealxbrandbassador #idealifswedencase #iphonecases #unboxing #unboxingvideo #aestheticunboxing

♬ Aesthetic - Tollan Kim

Influencer, Audrey Peters, says unboxing content is her best-performing content on TikTok - her views have pushed up by 160%, with engagement up 140%. 

Accessories x GRWM

Accessories are TikTok's gateway to statement style, offering a curated collection of trending pieces that elevate your look and make every video a fashion statement. Get Ready With Me (GRWM) videos are the perfect, relatable way to show off accessorising any outfit. 

Here’s why accessories steal the show for TikTok content creators:

  • Visual Impact: Accessories are inherently eye-catching, making them perfect for TikTok's visually-oriented platform. From bold statement pieces to subtle accents, they add a visual allure that captivates audiences.
  • Personalized Statements: Accessories are the storytellers of personal style. Brand ambassadors can weave narratives around accessories, showcasing how each piece contributes to a unique and personalized style statement.
  • Versatility in Content: Whether it's a quick styling tip, a trend-inspired challenge, or a close-up of intricate details, accessories offer endless possibilities for creative and versatile content that resonates with diverse audiences.
  • Engagement Catalyst: TikTok's interactive nature thrives on engagement, and accessories provide the perfect avenue for interaction. Ambassadors can encourage followers to share their accessory choices or participate in challenges, fostering a sense of community.

Showcasing her personal style, @frogletoutfits does an introduction GRWM (Get Ready With Me) video for @PopSockets Europe.


a few facts about the frog behind the account ft. @popsockets_europe 🌿 also! my popsockets discount code: BBFROGLET1 for 15% off 🫶🏻 #PopSockets #PopCollective #SpringCollection #springoutfitinspo #springfits #pinkjeans #gdwm #grwm #fyp #fashiontiktok #ootd

♬ Aesthetic - Tollan Kim

In GRWM videos, creators take you along during their getting ready process. GRWM videos are a fun way to show audiences a beauty routine or style choices in a relatable way. Check out these GRWM TikTokers you need to follow.

Health and Wellness x ZenTikTok

Health and wellness content on TikTok isn't just about products; it's a holistic journey towards a better, more balanced life. 

Let’s take a closer look at how self-care becomes a way of life #ZenTikTok.

  • Visual Serenity: The visual appeal of health and wellness content lies in its harmonious balance. From serene yoga poses to the vibrant hues of nutrient-rich smoothie bowls, every element is curated for aesthetic pleasure, creating a calming visual experience for viewers.
  • Transformative Narratives: Brands in the health and wellness space offer transformative narratives. Brand ambassadors can share personal journeys, testimonials, and the impact of products on their well-being, creating relatable and inspiring content.
  • Educational Opportunities: Ambassadors can creatively educate their audience about wellness trends, self-care rituals, and the benefits of specific products in bite-sized, informative videos.
  • Mindful Moments: Health and wellness content on TikTok captures mindful moments—whether it's the gentle flow of a meditation session or the slow unfolding of a wellness routine. These deliberate and intentional visuals invite viewers to pause, breathe, and immerse themselves in the present moment.

Delivering relatable and inspiring content @anyasatya reminds us in her TikTok video to take a moment to tune into #zentiktok and release anxious thoughts on the @yolohayoga mat!


These mantras are not for everyone. This is what helps me because they are related to the source of my anxiety. Mantras work best when they are personal and connect with your clear values. Try these out during your meditation and see what connects for you. Drop your mantras in the comments below. Mat by @yolohayoga #wellness #wellnesstips #yoga #yolohayoga #meditationforbeginners #fyp #zentiktok #relaxation #yolohayoga

♬ original sound - Anya Satya

There has been a shift on TikTok to find your zen with meditation and mindfulness practices. To embrace a state of Zen is to be still and pay attention, it helps people reconnect with everything in their lives. Zen is about awareness, it's about self-discovery, and encompasses all faiths. With hashtags like #mindfulness and #meditation attaining billions of views TikTokers truly have opened up a conversation about mental health.

Get an in-depth understanding of what makes a great TikTok video in our free guide: Video Guideline Template for Brands to Customise and Share with Creators

Beauty and Skincare Rituals x FYP

Illuminating the influence of beauty and skincare brilliance on TikTok, where trends come alive, and every post is a canvas for showcasing the latest in skincare and beauty essentials that redefine your glow.

Let’s take a look at the beauty brigade, where every video is a radiant celebration of the art of self-care.

  • Visual Glamor: Beauty and skincare content bring a touch of visual glamor to TikTok. From captivating makeup transformations to the soothing application of skincare products, these visuals create a captivating and shareable experience.
  • Transformation Tales: TikTok thrives on transformative content, and beauty and skincare offer a canvas for before-and-after stories. Brand ambassadors can demonstrate the transformative power of products, captivating audiences with the promise of radiant results.
  • Educational Glam: Short-form videos don't limit educational content. Ambassadors can educate their audience about skincare routines, makeup techniques, and product benefits in engaging and informative snippets, fostering a community hungry for beauty knowledge.
  • Interactive Beauty Challenges: TikTok's interactive nature allows for engaging challenges. Brand ambassadors can initiate beauty challenges, encouraging users to showcase their unique makeup looks or skincare routines, fostering a sense of community and creativity.

Putting her best face forward is @martisagi with her summer lovin’ @Bubble skincare routine that Márti tagged with #foryoupage. The For You Page (FYP) is a curated feed of videos from creators you might not follow, but TikTok’s algorithm thinks you will like them based on your interests and past interactions. By tagging her post with #fyp, Márti aims for her post to be visible to other users interested in her niche.


MARTIBUBBLE 10% kedvezményért az összes @Bubble✨ termékre #foryou #foryoupage #bubbleskincare #bubbleambassador #bubblemoisturizer

♬ original sound - Speedy

Fitness x #outfittransition

Join the transformative journey with TikTok's Fitness enthusiasts. See the pursuit of holistic well-being as they share inspiring workouts, wellness tips, and a commitment to a healthier lifestyle, all in the vibrant world of TikTok. 

As we delve into the world of health and fitness you’ll learn that it’s not just about routines and products; it’s a celebration of strength and resilience.

  • Visual Empowerment: Fitness content on TikTok is about energizing workouts, body transformations, and supplement regimens taking center stage. The visually dynamic nature of these videos captivates audiences and sparks inspiration.
  • Transformation Showcases: TikTok thrives on transformative narratives, and fitness journeys are inherently transformative. Brand ambassadors can showcase their fitness evolution, from workout routines to the positive impact of supplements, providing a relatable and inspiring visual narrative.
  • Educational Empowerment: Ambassadors can share fitness tips, workout routines, and the benefits of supplements in bite-sized, informative videos, establishing themselves as go-to sources for wellness knowledge.
  • Interactive Challenges: TikTok's interactive features open avenues for engaging challenges. Brand ambassadors can initiate fitness challenges, encouraging users to participate in workouts, share their fitness journeys, or explore the benefits of specific supplements, fostering a supportive and active community.

@scottishcurvyginger knows how to keep the views up with her incredible #outfittransition! She’s coming in hot with the element of surprise as she shows off her new gym sets from @FableticsEU.

Everyone knows that transitions are key to keeping engagement up. TikTok transitions are all about ‘What’s going to happen next?’, and that anticipation keeps us hooked for hours. 

Top tip for your TikTok UGC: transitions have an element of surprise which keeps users engaged, so get your content creators to use them. 

Tech and Gadgets x Product Reviews

Tech and gadgets provide a universe of innovation to showcase cutting-edge products that redefine the tech landscape. Product reviews are highly sort after content for users who are weighing up different tech options so they’re a great option for brands when to launching new products.

  • Visual Frontier: Gadgets and tech unfold as a frontier of innovation, captivating tech enthusiasts with mind-bending gadgets, futuristic concepts, and the latest tech marvels that push the boundaries of what's possible.
  • Evolution Epics: Tech narratives become epics of evolution. From unboxing moments to real-world demonstrations, brand ambassadors spotlight the transformative journey of gadgets, providing audiences with a dynamic and visually engaging tech story.
  • Educational Excitement: Here you can dive deep into the functionalities, features, and cool quirks of tech products, transforming complex information into bite-sized, educational gems that resonate with curious viewers.
  • Interactive Tech Expeditions: TikTok's interactive features pave the way for engaging challenges. Brand ambassadors can launch tech expeditions, encouraging users to share creative uses of gadgets or participate in tech-related quests, fostering a vibrant and interactive community of tech enthusiasts.

@monigabi18 knows how to gain engagement with her product review TikTok for her latest purchase from @KaseMe. Product Reviews are centered around building trust in a brand, and according to Helling (2016) trust is the cornerstone of a business. 


Product review 🌸 My beautiful phone case @KaseMe 🌸 I give it a 10/10 ✅️ This case is not only beautiful and stylish, but is also beautifully crafted, keeps my phone safe and comfy and is fab quality. 🌸 Check out their website and see their huge variaty of phone cases in different colours and designs. Add my discount code BBRRTT for 15% extra off your entire order. #kaseme #fyp #viral #trending #viralvideo #livebeautiful #phonecase #productreview #trendingvideo #accessories #stylish #summervibes #listentomenow

♬ Natural Emotions - Muspace Lofi

In a recent consumer survey, 52% of shoppers stated that seeing positive reviews and testimonials about a product on social media has boosted their likelihood of purchasing the item.

Create a Buzz for Your Brand

3 ways to implement a TikTok takeover:

  1. TikTok Challenges: These challenges encourage user-generated content and user participation, creating a buzz around the brand.
  2. Duets: Perform duets with brand content, adding your unique spin and personality to the message. This interaction helps increase engagement and the reach of the brand's message.
  3. Trend Integration: TikTok trends come and go quickly. Stay ahead of the trends and create content that aligns with what's popular on the platform, ensuring maximum visibility.

Discover how we've harnessed TikTok's vast potential to transform ambassador marketing:

Brandbassador and TikTok: A Dynamic Duo in Marketing

By utilizing the TikTok Trifecta we have unlocked the potential of ambassador marketing content that ensures authentic content, high engagement, increased brand visibility and measurable ROI.

As TikTok continues to flourish, we can expect ambassador marketing through platforms like Brandbassador to become an essential tool for brands looking to stay ahead in the digital marketing landscape. Book a demo to find out more. 


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