---
title: Brandbassador vs Upfluence Comparison
description: "Compare Brandbassador and Upfluence: Alternatives, features, and benefits in our comprehensive micro-influencer software review."
image: https://www.brandbassador.com/hubfs/Ambassador%20Marketing%20Platform%20for%20high%20performing%20brand%20ambassador%20programs-1.png
---

[![Brandbassador-2](https://www.brandbassador.com/hubfs/Imported%20images/Client%20Logos/Brandbassador-2.png "Brandbassador-2")](https://www.brandbassador.com/en-gb)

# Brandbassador vs Upfluence

 Similar platforms, different influencer strategies.

Brandbassador is the best Upfluence alternative to grow and manage micro-influencer marketing campaigns. 

[![Demo and pricing](https://no-cache.hubspot.com/cta/default/7885496/2e03dd63-1f70-48f7-87e5-10b6070e1be9.png)](https://cta-redirect.hubspot.com/cta/redirect/7885496/2e03dd63-1f70-48f7-87e5-10b6070e1be9)

![Ambassador marketing software reviews](https://www.brandbassador.com/hs-fs/hubfs/Ambassador%20marketing%20software%20reviews.png?width=1000&height=692&name=Ambassador%20marketing%20software%20reviews.png)

##### Trusted by over 550 eCommerce brands

![MVMT](https://www.brandbassador.com/hubfs/Imported%20images/Mask%20Group%20(3)-1.png)

![Ideal of Sweden](https://www.brandbassador.com/hubfs/Imported%20images/Mask%20Group-2-1.png)

![Huel-1](https://www.brandbassador.com/hubfs/Huel-1.png)

![Fabletics](https://www.brandbassador.com/hubfs/Imported%20images/Mask%20Group-3-1.png)

![Make my blinds-1](https://www.brandbassador.com/hubfs/Make%20my%20blinds-1.png)

![Popsockets](https://www.brandbassador.com/hubfs/Imported%20images/Mask%20Group-4-1.png)

![OnePiece](https://www.brandbassador.com/hubfs/Imported%20images/Mask%20Group-1-1.png)

![NA-KD-1](https://www.brandbassador.com/hubfs/NA-KD-1.png)

![I saw it first-1](https://www.brandbassador.com/hubfs/I%20saw%20it%20first-1.png)

![Motel-1](https://www.brandbassador.com/hubfs/Motel-1.png)

### How does Brandbassador compare to Upfluence?

Choose the best micro-influencer marketing software for your goals

- ###### # of admin users
- ###### Advanced filtering
- ###### Communication
- ###### ChatGPT assistant
- ###### Mobile app
- ###### Managed Services

## Upfluence

 Classic influencer marketing platform to manage macro influencer marketing campaigns.

- Limited
- Unreliable
- Gmail and Outlook integration

## Brandbassador

 Ambassador marketing platform to reward customers for affiliate sales, creating UGC and more.

- Unlimited
- Email integration, in-app messaging and push notifications

- Upfluence
- Brandbassador

- # of admin users
- Limited
- Unlimited

- Advanced filtering
- Unreliable

- Communication
- Gmail and Outlook integration
- Email integration, in-app messaging and push notifications

- ChatGPT assistant

- Mobile app

- Managed Services

###### Upfluence

- # of admin users
- Limited

- Advanced filtering
- Unreliable

- Communication
- Gmail and Outlook integration

- ChatGPT assistant

- Mobile app

- Managed Services

###### Brandbassador

- # of admin users
- Unlimited

- Advanced filtering

- Communication
- Email integration, in-app messaging and push notifications

- ChatGPT assistant

- Mobile app

- Managed Services

## Speak to one of our micro-influencer experts

Learn how Brandbassador can help you scale and manage your micro-influencer program

[ Book a Demo ](https://www.brandbassador.com/en-gb/book-demo-v2?__hstc=233546881.9fd10ff56d987431ec2189428be94cb1.1645814464284.1646928795266.1647022729880.12&__hssc=&hsCtaTracking=f39e39c9-0986-4ff1-b2f6-d21f6a26a611%7C03bee783-1a00-4d4c-8e04-397fcae1ac7f)

![Brandbassador Activation](https://www.brandbassador.com/hubfs/Brandbassador%20Activation.png)

### Activate your Ambassador Community

Tried & trusted activation campaigns guided by your CSM to get your customers, followers and fans to sign up to become your brand ambassadors. 

- Activate your existing customers & fans
- Custom branded sign-up page
- Review & approve ambassador applications
- Unlimited ambassadors

[![Learn More](https://no-cache.hubspot.com/cta/default/7885496/1031ec09-02f2-4533-9183-b9e57ebac933.png)](https://cta-redirect.hubspot.com/cta/redirect/7885496/1031ec09-02f2-4533-9183-b9e57ebac933)

![homepage_centralised_dashboard](https://www.brandbassador.com/hubfs/Brandbassador_2020/images/Animation%20SVG/illustration_powerof_ambassadors_1.svg)

### Manage Ambassador Relationships From a Centralised Dashboard

One place to manage all your ambassador relationships, results, activities and communication.

- View reports
- Send bulk messages
- Track performance
- Engage with ambassadors

[![Learn More](https://no-cache.hubspot.com/cta/default/7885496/d533799e-b924-446b-9c7e-b52caf60dc58.png)](https://cta-redirect.hubspot.com/cta/redirect/7885496/d533799e-b924-446b-9c7e-b52caf60dc58)

![Create Automated](https://www.brandbassador.com/hubfs/Create%20Automated.png)

### Create Marketing Tasks for Your Ambassadors

Assign incentivised marketing tasks to your ambassadors using our innovative 'Mission Maker'. With an Advanced Gamification Setup, **easily** **generate** & **automate** **social buzz, engagement and revenue** through your Ambassador community.

- Send tailored tasks to custom groups of ambassadors with advanced filtering & segments
- Increase engagement with social trend templates, updated weekly or dream up your own tasks
- Choose from 4 types of rewards in Brandbassador’s ‘Mission Maker’ - points, gift cards, cash, and free products.

[![Learn More](https://no-cache.hubspot.com/cta/default/7885496/1470096e-9ead-4f67-a30a-a8dfe638e0eb.png)](https://cta-redirect.hubspot.com/cta/redirect/7885496/1470096e-9ead-4f67-a30a-a8dfe638e0eb)

![reward_img](https://www.brandbassador.com/hubfs/Brandbassador_2020/images/Homa%20Image/reward_img.png)

### Harness the Power of Your Ambassadors to Drive Revenue

Incentivise your ambassador community to create and share content and meet your revenue goals for your business.

- Optimise your campaigns to target sales performance
- Track revenue generated through discount codes & tracking links directly within the platform
- Segment your ambassadors into sub-categories or rank them based on performance

[![Learn More](https://no-cache.hubspot.com/cta/default/7885496/a6dda5f9-f961-491b-a5ab-1107e061ecd7.png)](https://cta-redirect.hubspot.com/cta/redirect/7885496/a6dda5f9-f961-491b-a5ab-1107e061ecd7)

![generate_image](https://www.brandbassador.com/hubfs/Brandbassador_2020/images/Homa%20Image/generate_image.png)

### Leverage your Ambassadors to Generate Social Buzz

Task your community of your loyal customers, followers & fans to create content around causes that matter to you and your brand to generate **social buzz** & brand awareness.

- Optimise your ambassador marketing campaigns towards brand building & generating social buzz
- Track & report on social buzz value generated by your ambassadors

[![Learn More](https://no-cache.hubspot.com/cta/default/7885496/b5e5db49-8d37-4df8-b439-3b821a0b6d68.png)](https://cta-redirect.hubspot.com/cta/redirect/7885496/b5e5db49-8d37-4df8-b439-3b821a0b6d68)

![fans_into_ambassadors](https://www.brandbassador.com/hubfs/Imported%20images/fans_into_ambassadors.png)

### Reward Your Brand Ambassadors & Sales Champions

Build loyalty by rewarding customers and fans when they post content & meet your revenue goals 

- Use unique tracking links to recognise higher-performing ambassadors
- Offer top-performing ambassadors special gifts, free products & rewards
- Manage distribution of all incentives and rewards through the platform

[![Learn More](https://no-cache.hubspot.com/cta/default/7885496/23179823-86a7-4673-aaeb-77b279f3f1d3.png)](https://cta-redirect.hubspot.com/cta/redirect/7885496/23179823-86a7-4673-aaeb-77b279f3f1d3)

![Dedicated app](https://www.brandbassador.com/hubfs/Dedicated%20app.png)

### A Dedicated App to Nurture Your Ambassadors

Engage your ambassador community through push notifications and tailored campaigns.

Ambassadors can:

- Track achievements & sales generated
- Track gift cards & rewards
- Invite team members to campaigns
- Create custom discount codes
- Withdraw their earnings through the app
- In-app support team

[![Learn More](https://no-cache.hubspot.com/cta/default/7885496/62a55588-1b1c-4cb8-bb8f-9a7ead4a68de.png)](https://cta-redirect.hubspot.com/cta/redirect/7885496/62a55588-1b1c-4cb8-bb8f-9a7ead4a68de)

![plugplay_integration](https://www.brandbassador.com/hubfs/Imported%20images/plugplay_integration.png)

### Seamlessly Integrate with Major eCommerce Platforms

Select one of our many **plug and play integrations** to easily track the revenue generated by your ambassador community. The integrations allow brands to:

- Tracking Links - monitor the impact of ambassador sales
- Discount Codes - incentivise ambassador revenue
- Gift Cards - reward ambassadors for completing a Mission

[![Learn More](https://no-cache.hubspot.com/cta/default/7885496/5b901d43-b0e4-4704-9793-0e81dd104751.png)](https://cta-redirect.hubspot.com/cta/redirect/7885496/5b901d43-b0e4-4704-9793-0e81dd104751)

![casely logo-2](https://www.brandbassador.com/hs-fs/hubfs/casely%20logo-2.png?width=250&height=95&name=casely%20logo-2.png)

We used to spend 4-5 hours a day trying to recruit & manage influencers and ambassadors, and now we spend about 45 mins a day, as the program is mostly automated, everything is under one place.

[![logo-ft](https://www.brandbassador.com/hubfs/Brandbassador_2020/images/logo-ft.svg) ](https://www.brandbassador.com/en-gb/)

[![Download_on_the_App_Store_Badge.svg](https://www.brandbassador.com/hubfs/Download_on_the_App_Store_Badge.svg.webp) ](https://apps.apple.com/app/club/id1639349320)

[![Google_Play_Store_badge_EN.svg](https://www.brandbassador.com/hubfs/Google_Play_Store_badge_EN.svg.webp) ](https://play.google.com/store/apps/details?id=com.club.mobile.android)

 Social Media

- <https://www.linkedin.com/company/brandbassador>
- <https://www.instagram.com/joinclub_>
- <https://twitter.com/Brandbassador>
- <https://www.facebook.com/brandbassador>
- <https://www.youtube.com/@Brandbassador>

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