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How to Find Trends on TikTok in 2024

Bron Kemp
By Bron Kemp | 8 minute read

TikTok, the fast-paced, content-driven platform, continues to redefine social media trends, making it an exciting space for both users and creators. We’re all familiar with questions such as, “I can’t use TikTok sound”, “How to find TikTok songs” and “What hashtags should I use on TkTok”, it’s tricky to navigate your way around the platform, nevermind staying on top of the latest trends. 

As we enter 2024, staying ahead of the game on TikTok is more important than ever. Ensure that you remain a part of the ever-evolving conversation.

Here’s a guide for how to find trends on TikTok:

TikTok Trends: Today's Hype, Tomorrow's History!

TikTok is a constant whirlwind of trends, where what's blazing today might be ancient history tomorrow. To stay ahead of the curve, you need to master the art of riding TikTok's dynamic wave of trends. 

These trends often sprout from user-generated content and can catch on like wildfire, drawing creators from all corners of the globe. Your success lies in spotting the embers of emerging trends that resonate with your passions and niche.

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Navigating TikTok's Trends

TikTok isn't just about scrolling—it's a treasure trove of trends waiting to be uncovered.

The "For You Page" (FYP) acts as your secret doorway to trending content. It's not just a feed; it's a personalized, ever-evolving selection of what's hot and happening on TikTok. If you're hunting for 2024's trends, make the FYP your daily digital rendezvous.

But that's not all. TikTok's trending hashtags are like breadcrumbs leading you to the latest trends. Dive into these hashtags, and you'll find valuable insights into what's capturing the collective imagination.

The adventure doesn't stop there. The "Discover" page and the search bar are your allies on this quest. The "Discover" page showcases trending music, challenges, and hashtags—a goldmine of inspiration. Meanwhile, the search bar lets you delve deep into specific topics and keywords related to the trends you're after. So, equip yourself, and let the trend-hunting journey begin!

Get an in-depth understanding of what makes a great TikTok video in our free guide: Video Guideline Template for Brands to Customise and Share with Creators

Joining the Trendsetters: Understanding UGC

User-generated content (UGC) is the heart and soul of TikTok's trend ecosystem. Here, the community reigns supreme, and the most popular creators often kickstart the trends. They're like the trailblazers of TikTok, lighting the way with their creative spark. By following these trendsetters and diving into their viral videos, you'll tap into the pulse of what's making waves.

But it's not just about spectating. You can be part of the action by diving headfirst into trend-related challenges and duets. These challenges are like the drumbeats of TikTok culture, inviting you to dance to their rhythm. Collaborating with fellow creators is your ticket to an ever-expanding audience and a front-row seat to the latest trends.

Trend Discovery and Prediction

To uncover TikTok's trends, you must pay attention to trend analysis and prediction. Keep a watchful eye on likes, comments, and shares; they're the early signs of budding trends. But your true power lies in understanding your audience. Learn what resonates with them, and craft content that keeps them engaged.

With this insight, you'll not only predict trends but actively shape them. Become a TikTok trend hunter, finding trends before they're even on the horizon!

Supercharge Your Trendspotting

Picture yourself as a trend-hunting TikToker, seeking the latest buzz. While TikTok's built-in features and user-generated content are invaluable, the next step involves embracing third-party tools.

TikTok analytics apps and trend forecasting tools provide essential data on trends. These are tools that empower you to make data-driven content decisions.

Top TikTok Tools:

  • Keyhole’s TikTok analytics enables you to understand how your content is performing, the influencers driving ROI, and what your audience is looking for. 
  • TikTok’s inhouse analytics will help you keep track of details like the time and date that your video was viewed and engaged most often.
  • Socialinsider allows you to measure the performance of your TikTok account and track meaningful metrics on a single dashboard.
  • Brandbassador helps you to gather on-trend user-generated content (UGC) from your existing customers, followers and fans. 

These digital helpers will ensure that you stay at the forefront of TikTok product trends right now.

Engaging with the TikTok Community

Globally the average user spends 52 minutes on TikTok every day. About 90% of worldwide users access TikTok on a daily basis. - Search Logistics

Active engagement with the TikTok community is not just about observing; it's about jumping into the action. Participate in challenges and collaborations, and you'll get a feel for what works and what doesn’t.

But that's not all; the beauty of community engagement is in the connections you forge with fellow creators. Building relationships is like discovering the hidden treasure of creativity, and within these relationships lies the seeds of fresh ideas.

See how PopSockets splashed TikTok UGC from their community all over iconic landmarks in London. 

Keeping Your Finger on the Pulse

TikTok is like a living, breathing entity, constantly changing and evolving. Staying informed is your lifeline. Imagine you have your finger on the pulse of TikTok's heartbeat.

To achieve this, follow official TikTok channels, subscribe to blogs, and join newsletters. These are your portals to the latest news and updates, ensuring you're always in the know.

Make sure to keep up to date on the best viral songs on TikTok and use trending audio in your content while the trend is still growing. 

Being aware of shifts in algorithms, the unveiling of new features, or policy updates is like having a secret map to navigate the ever-shifting terrain of the TikTok landscape. This knowledge empowers you to adapt your strategy and stay at the forefront of the game.

Did you know that 92% of users take some sort of action after watching a TikTok?

Crafting TikTok Gold

Spotting trends is only the first step in ensuring your TikTok is successful. But here's the kicker: while staying in tune with trends is vital, maintaining your brand voice, authenticity and creativity is non-negotiable.

Find your voice and style, even within the trend's gravitational pull. That's how you'll stand out in the crowd of creators and brands.

2024: Peering into the Future of TikTok Trends

While we can't forecast the future with absolute certainty, we can certainly embark on an exciting journey of informed speculations. Let's take a leap into the world of TikTok and explore what might be on the horizon.

TikTok trends are often influenced by current events, pop culture, and societal shifts. These factors are like the sculptors of TikTok trends, molding them in unique ways.

What can we expect in 2024?

1. Sustainability and Environmental Awareness

In a world increasingly concerned about climate change, TikTok trends may embrace sustainability, eco-friendly practices, and environmental activism. The trend wave might go green!

2. Niche Communities

As the platform expands and diversifies, smaller, niche communities are poised to emerge, each with its own trends and content styles. It's the rise of micro-cultures.

3. AR and VR Integration 

Advancements in augmented reality (AR) and virtual reality (VR) may usher in a new era of content trends, blurring the line between the virtual and real worlds. Your TikTok feed could become a portal to alternate dimensions!

4. Short-Form Educational Content

Educational content's popularity is expected to continue, with creators dishing out bite-sized knowledge on a plethora of topics. Learning becomes as addictive as scrolling.

5. Inclusivity and Representation 

TikTok's commitment to diversity and inclusivity may lead to trends that represent different voices, cultures, and perspectives. The platform becomes a canvas for inclusivity art.

6. AI-Generated Content

Artificial intelligence (AI) may take center stage, producing engaging and personalized content as AI technologies advance. Prepare for AI to join the trendsetting club!

7. Music and Dance Evolution

TikTok's love for music and dance challenges isn't going anywhere. With the evolving landscape of music and dance styles, expect fresh trends in these rhythmic realms.

These are the sparks of trends that may illuminate TikTok's path in 2024. While we can't predict the exact future, these insights offer a glimpse into the possible trends that will shape the TikTok landscape.

Your 2024 Trend Odyssey

TikTok's landscape is ever-shifting, and in 2024, trendspotting remains paramount. Utilize TikTok's built-in tools, engage with user-generated content, and dive into the community to sharpen your trendspotting skills.

As we venture into 2024, brace for shifts in the social media cosmos. Whether it's sustainability, niche communities, or cutting-edge tech, being a trendsetter is your path to the spotlight. With the right strategy, you'll navigate TikTok's ever-changing whirlwind and make 2024 your year of triumphant trendspotting

Elevate Your 2024 Trend Game!

To fuel your journey in the quest for 2024's TikTok trends, here are some top resources:

TikTok Creator Portal: The official haven for creators, brimming with guides and best practices to unlock your creative potential.

TikTok Marketing Blog: An ever-flowing source of wisdom, offering the latest updates, inspiring case studies, and invaluable insights.

TikTok Analytics Tools: Your trusty companions on the trend-tracking trail, third-party analytics tools that unveil trends and performance data.

TikTok Trend Reports: Your map to the treasure trove of trends—TikTok's own trend reports, keeping you informed about what's rising on the horizon

With these resources and the knowledge shared in this blog post, you're armed and ready to conquer the realm of TikTok trends in 2024. 

Are you looking to amplify your brand's presence on TikTok and tap into the power of user-generated content? Look no further than Brandbassador! Book a demo today to find out more. 

UGC cover image: @am_blurr for PopSockets.


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