Get Free Demo

Nailing It: Pure Nails' Journey to Revenue Growth

Pure Nails aims to offer the best quality nail products to professional nail technicians at competitive prices. Founded with a passion for innovation and quality, Pure Nails has established itself as a trusted brand within the beauty industry.

  • Location: United Kingdom
  • Employees: 11-50
  • Industry: Cosmetics and skincare
Deena Smith
Head of Marketing

Brandbassador allows you to engage with your ambassadors, whilst also increasing your brand’s awareness and revenue!

  • $300k
    Revenue Generated
    in 1 year
  • 113
    Brand Ambassadors
  • 700%
    ROI
pure_nails_1x-1

The Challenge

Before partnering with Brandbassador, Pure Nails faced challenges in managing their brand ambassadors effectively. Initially, they relied on manual methods such as spreadsheets, which proved inefficient for rewarding VIPs and maintaining communication.

Transitioning to another platform presented its own set of obstacles, particularly in terms of their options to reward ambassadors. 

pure_nails_1x-3

Pain Points

  • Rewarding and communicating with VIP ambassadors
  • Cash-only reward option with Buzzbassador, inability to reward with gift cards
  • Commission payouts with PayPal
  • No ability to see how much revenue VIP discount codes were generating
pure_nails_1x

Efficiency and Optimisation

Brandbassador facilitated a smooth onboarding process for Pure Nails, providing continuous support and guidance. The platform's features, such as group messaging and mission setups, enabled Pure Nails to engage with ambassadors effectively.

Brandbassador also streamlined the management of VIPs, allowing Pure Nails to identify top performers and optimize their ambassador program.

pure_nails_1x-2

Reaping the Rewards

With Brandbassador, Pure Nails can reward their ambassadors with cash, free products and gift cards, which they especially love as it means that their rewards work like a circular currency that drives revenue back into their business.

They observed a notable increase in social engagements and sales, contributing to a significant 700% ROI for the year. The platform also enabled Pure Nails to track revenue generated through VIP discount codes accurately.

images_1

Start Your Ambassador Marketing Journey Today

We'll help you activate your customers, followers and fans and meet your revenue goals.

Get a demo
images_2