The Impact of Quality UGC
The need for content is ever-growing. That’s because, according to one report, 49% of business-to-business (B2B) buyers rely more on content to research and make purchase decisions. Not only that, the same study says buyers are becoming more discerning with the content they’re seeking out.
In 2020, believed that user-generated content (UGC) was more impactful than content proposed by the brand itself.
The authenticity that comes from real UGC can’t be faked, either. In a study, people could detect whether an image was created by a brand or a consumer 70 percent of the time.
Enlisting brand ambassadors to create UGC for your brand is a super affordable way to expand your media library with high-quality content. That’s the main difference between content from your brand and UGC from a brand ambassador – the authenticity fuelled by a passion for your products.
Here are 9 ways to ensure that your brand ambassadors deliver the high-quality content you're looking for.