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Case Studies

Enhance Time Management Using Robust Ambassador Marketing Tools

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About Brand

Casely was managing an affiliate program in house but nothing was under one umbrella. Social media, affiliate programmes and ambassadors were managed in a fragmented way by different tools and people. The results were not as they hoped given the amount of time they were committing to it. They wanted a tool that would allow them to perform all of their ambassador marketing activities under one roof.

Casely is an online tech-accessories retailer that creates cute & protective phone cases in a range of curated designs to fit their customers personal style. Headquartered in Brooklyn, New York, they serve a global community of fashion conscious females. Cases can be bought as once off purchases or through their subscription service where they send trendy new products every month.

  • Name
    Casely
  • Location
    New York City, USA
  • Employees
    5 in house employees
    45 warehouse workers
Mark Stallings
Mark Stallings
Co-Founder
We used to spend 4-5 hours a day trying to recruit & manage influencers and ambassadors, and now we spend about 45 mins a day, as the program is mostly automated, everything is under one place and it runs by itself.
  • 658k
    Social Media
    Impressions
  • 224m
    Direct Reach
  • $82,619.97
    In Revenue
    With 2851 Sales
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Business Challenge

Casely was spending too much time manually reaching out to ambassadors on Instagram to invite them to participate in their loyalty program. Two dedicated staff members were committing at least 5 hours a day to coordinate their ambassador program and they were not seeing the desired results given the sheer amount of time they were investing in ambassador marketing. They were looking for a few key objectives when searching for a solution where they could build and maintain their growing Casely community.

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Pain Points

  • To automate their invitation process to a mostly female audience aged between 18 and 34
  • The ability to reach out to a global base of ambassadors with no location restraints
  • A one-stop shop where they could work with their most loyal customers, followers & fans and have them create value for Casely
  • The functionality to roll out a one-to-many communication/engagement strategy with their Ambassadors and therefore dramatically reducing resources required on their side
  • To grow engagement on their main platform - Instagram
  • To generate authentic social buzz and revenue from the people who know and love their brand the best
  • To make managing the Casely Ambassador community low effort with the highest possible return
Group 664

Customer Success

Through our hands-on, premium onboarding program we have helped Casely understand and clarify the outcomes they need to see in order to deem their ambassador program a success. Early on we helped them define their objectives and identify an ambassador program strategy that would work for their size, nature and target market.

As with every client, the Customer Success team provided a walk through of the features that would provide them with the shortest route to value, encouraging a thought process around their engagement strategy and how it should be communicated to ambassadors via the program. 

Unlike self serving platforms, the Brandbassador Customer Success team has built internal KPIs that tie their own career success with the success of a brand’s performance, therefore they are always extremely motivated to curate a successful Ambassador marketing strategy that helps the brand achieve their desired outcomes. With an ambitious product team, the platform is constantly evolving with the most effective features being added on a weekly basis to help the brand boost sales, engagement and performance.

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Summary

Since joining Brandbassador in 2019, Casely has found that through missions on our app, their ambassador’s engagement rates are significantly higher when compared to their previous system and their organic outreach has also improved. They are able to drive sales through links and discount codes with transparent and real-time tracking.

Together with one of our dedicated Customer Success Managers, Casely has managed to build a fun, engaging community for their customers, followers and fans. Their one-to-many strategy has naturally resulted in time savings as they no longer have to spend time manually communicating with their audience, now everything is centralised and automated.

They love how everything is now under one roof which decreases the time spent on tracking and reporting their communities performance. In addition, they enjoy how quick and easy it is to train new employees to use the system. Their positive ROI plus continuous strategising and education throughout their entire journey has meant the partnership continues to go from strength to strength.

Q & A

How many ambassadors have you recruited to date via Brandbassador?

22k

Did you find BB helped Casely to scale its ambassador programme to the next level in terms of scope & reach?

The biggest impact is the [1] engagement (i.e. the ambassador’s engagement with the app), usually after we post a mission, within a minute or 2, we receive immediate engagement from hundreds  of the ambassadors. Before, we would do a series of email blasts and manual reach out and hope people would see and respond to our messages. [2] Another thing is the social buzz generated through Brandbassador has really helped us to improve the brand authority, which leads to [3] the most important impact - that we are getting a much higher conversion rate now - previously we were getting a 0.5% conversion rate, now it is over a 4% conversion rate.

From an operational perspective, would you say BB has helped to reduce the man-hours the team had to spend on recruiting,managing and tracking your ambassador program?

We used to spend 4-5 hours a day trying to recruit & manage influencers and ambassadors, and now we spend about 45 mins a day, as the programme is mostly automated, everything is under one place and it runs by itself.

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