Onepiece is a clothing brand that specializes in making onesies for adults. They are the original brand that started the global onesie craze in 2010. Their target market is adults across the world, with a specific focus on Europe and North America.
Since the brand’s inception, they’ve understood the value of working with people who are passionate about their brand and products, but prior to signing up with Brandbassador, Onepiece made use of a very manual system of emails and online spreadsheets. This meant that they spent a big chunk of their time trying to manage their community with little success.
Their goal was to engage with their ambassadors on a one-to-one level because this is one of the brand’s cornerstone beliefs. They also wanted to be able to reach out to influencers, customers and social media followers in a meaningful way.
Since 2017, the team at Onepiece has found Brandbassador’s platform very intuitive to use while also offering advanced features that solve any issues in an elegant way.
The brand has scaled up their ambassador marketing program with Brandbassador and as a result, they’re enjoying a higher engagement rate on social media posts, receiving more UGC and the community around Onepiece has become more involved with the brand.
Thanks to the higher engagement rate due to the successful ambassador marketing programme, the brand has noticed that Instagram algorithms allow more r content impressions on their follower’s and potential customer’s feeds.
Despite the uncertainties of trying to run a business during a global pandemic, making use of Brandbassador has actually allowed the brand’s sales to grow. For Onepiece, this time has been quite successful as they’ve noticed their ambassadors are becoming more active, and that new customers are enjoying their product while they’re stuck at home during lockdown.
With the help of Brandbassador, Onepiece has managed to overcome all of their previous challenges. They now make use of one integrated platform that allows them to find creative solutions to any problems that may arise.
Brandbassador also provides Onepiece with an automated system to keep track of all of their ambassadors and the missions they complete, while allowing the brand to connect with their ambassadors on a personal level.
The platform also provides a space for the brand to communicate with ambassadors at scale.
Onepiece has been using the solution since 2017, and firmly believes that all fashion brands should make use of ambassador marketing to build a personal bond with their audience.
We always check their social accounts to make sure they match our brand guidelines. We also ask them to write a bit about why they want to become an ambassador for us. When we see that they put passion into this application, it shows us that they are dedicated to being an ambassador for our brand.
People believe in people. It’s more authentic when a customer brags about our products and says how much they love it than if we brag about the products and how much we love them ourselves.
I think we will see more and more brands understanding the value of building a brand community around their fans. Right now brands are just communicating with their customers through newsletters and Instagram posts, here they only can like and comment. Creating a more rich ambassador ecosystem builds brand loyalty and ultimately drives sales.
A lot of stylists contact us to get products for their clients. I think our jumpsuits fit their lifestyle pretty well, perfect for between shoots or filming, travelling, on the plane, on the bus, you name it.
Everyone should build a brand community, this is the future of eCommerce.We all know that people impact what we buy and the future of online shopping is more social shopping experiences.