5 Steps to Plan an Ambassador Marketing Campaign That Drives Sales

Every business goal is to drive sales, but how do businesses utilise brand ambassadors or micro-influencers to generate revenue? 

There are a number of ways to go about planning your ambassador marketing campaigns and activating your community to drive sales. Some of the five steps, which we cover in this whitepaper, include: 

  • How to impactfully use the function of tags in your ambassador campaign.
  • How listening to your brand advocates can hugely improve your campaign.

See a preview of the whitepaper below... 

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Take it Easy

We know this may sound like a tough thing to do in the beginning, but you’ve got to start things off slowly. Your first ambassador marketing campaign is going to be a learning curve for both you and your ambassadors, so you’re going to want to take the time to observe and learn instead of expecting unreasonable results.

Questions will come up around whether or not you’re using the right social channels or if your ambassadors are motivated to create cool content in exchange for some rewards more than others. You won’t know the answers to these off the bat, so you’re going to have to learn as you go along and make adjustments to your campaign accordingly.