1. Use Tech to Manage Your Ambassadors
One of the first tactics we’d recommend you try is to choose a tech partner in the form of an ambassador marketing platform that will provide you with helpful tools and accurate data to make your marketing campaign more efficient.
Certain ambassador software platforms are excellent onboarding vehicles that will make searching for, recruiting, and retaining ambassadors super easy. It takes away a lot of the hassle that comes with looking for influencers manually. Most ambassador software platforms also assist brands in assigning collective tasks (or missions) to their ambassadors with redeemable rewards.
2. Cultivate Authentic Relationships
Build meaningful relationships with your ambassadors, so that they perform as brand partners that are just as invested and excited about the success of the brand as you are.
A meaningful relationship can go a long way, since it enhances brand ambassador retention. You could do small things like check in on their wellbeing or request regular feedback to ensure their demands and expectations as your brand representatives are being met. Communication is a vital part of this tactic, so don’t be afraid to speak and listen.