How Ambassadors Can Double Brand Engagement With Influence

More and more, brands are starting to see less bang for their buck with influencer marketing. Costs are rising, fake followers are getting harder to spot, social feeds are becoming more curated, and competition is super stiff. 

Our whitepaper explores this shift in marketing by examining why the use of influencers is getting harder to manage, what the difference between a brand ambassador and an influencer is, and how you could join the pioneering movement of ambassador marketing. We give you the tools to help your brand shine in newfound ways. 

See a preview of the whitepaper below... 

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Why is word-of-mouth marketing so powerful?

A McKinsey study found word of mouth to be one of the most valuable forms of marketing - generating more than double the sales of paid ads, with a 37% higher retention rate. Word-of-mouth recommendations also influence up to 50% of all purchasing decisions. If you’re leading this conversation it can be even more powerful.

Word-of-mouth advertising has been around since the start of time - from cavemen sharing tips on the best hunting spots to mums providing each other with parenting hacks.

Influencer marketing isn’t new either. Companies have worked with celebrities and those with influence for many years. Think of George Clooney for Nespresso, Kendall Jenner teaming up with Pepsi, Tiger Woods and Michael Jordan working with Nike - these are all early examples of influencer marketing.

The growth of social media offered a new opportunity. Brands could now get their message out using influential people online. And once a few started, the technique took off.