Resources | Ambassador Marketing 101

Avoid These 5 Influencer Marketing Mistakes This Year

By Ioana Wilkinson | 10 minute read

People trust their friends, family members, and influencers more than brands when it comes to recommendations about products and services. A study...

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Everything You Need to Know About Brand Ambassador Programs

By Trelawney Erwin | 10 minute read

In 2023, brands are realising the importance of community-led growth. That is, growing their brand through word of mouth from a loyal community of...

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Build a Brand Ambassador Marketing Program in 8 Easy Steps

By Trelawney Erwin | 8 minute read

Putting together a brand ambassador program is a lot of work. And it’s not quite as straightforward as assembling flat-pack furniture. (Are those...

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What Is Ambassador Marketing? A Full Overview

By Trelawney Erwin | 10 minute read

Ambassador marketing is a strategy where brands transform their most loyal customers, followers, and fans into influential salespeople.When...

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Influencers VS Ambassadors VS Affiliates: Which Should I Use?

By Trelawney Erwin | 10 minute read

Have you ever played one of those "spot the difference" games? You stare at two pictures that are almost the same and try to figure out what slight...

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6 Ways Brand Ambassadors Can Help You Survive the Death of Cookies

By Trelawney Erwin | 7 minute read

Marketing has always been a game of adaptation, especially in the digital age. Just when you get the hang of new ad features and algorithms - BAM!...

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4 Ways for Brands to Identify the Perfect Food & Beverage Ambassadors

By Andrea Haddon | 6 minute read

Have you ever received a meal at a restaurant that practically demanded you photograph it before digging in? Since the beginning of time, food and...

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5 Ways to Build an Ambassador Marketing Campaign for Your F&B Brand

By Andrea Haddon | 5 minute read

Today’s digital landscape has seen a great deal of food and beverage brands turning to eCommerce in the hopes of reaching a wider audience online....

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6 Ways Ambassador Marketing Benefits Cosmetics & Skincare Brands

By Andrea Haddon | 6 minute read

The world we know today has loads of digital marketing tactics that can be difficult to navigate in an ever-changing world, especially for cosmetics...

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6 Reasons Cosmetics & Skincare Brands Need Ambassador Marketing

By Andrea Haddon | 5 minute read

Word-of-mouth marketing in the cosmetics and skincare industry is thriving. From unsponsored, engaging #GRWM videos on TikTok to gorgeous skincare...

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7 Steps to Plan an Ambassador Campaign that Drives Activewear Sales

By Amy Roberts | 5 minute read

Starting your ambassador marketing journey is usually very exciting but also there can be a lot of pressure to get it right on the first go. The...

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Influencer vs Ambassador Marketing: What's the Difference?

By Marike Watson | 4 minute read

eCommerce brands have taken the world of business by storm, proving that brick-and-mortar shops are no longer the only way to get traffic through the...

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Ambassador Marketing and B Corps: Q&A with Peak Design

By Marike Watson | 6 minute read

We recently caught up with the lovely Annie Nyborg, who is the Sustainability Director at Peak Design. Along with being members of 1% for the Planet,...

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5 Ways to Create an Impactful Ambassador Marketing Strategy

By Marike Watson | 16 minute read

Enlisting a community of brand ambassadors to help generate online excitement around your business is a great alternative to traditional marketing....

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How Gymshark Achieved Massive Success with Ambassador Marketing

By Amy Roberts | 6 minute read

How do you know a brand has achieved massive brand ambassador marketing success? When they create an official guide on spotting fake ads, websites...

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7 Ambassador Marketing Trends to Expect in 2023

By Brandbassador | 12 minute read

Recent years proved that ambassador marketing is the key to a successful digital marketing strategy . Ambassador marketing is a twist on traditional...

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