On July 6, 2023, Meta launched the Threads App and gained 10 million users within the first 7 hours. The platform has been making a whole lot of noise since then. Everyone's discussing its features, resemblance with Twitter, and capabilities it presents for individual users and businesses.
Although it has been released only recently, many companies are already trying to apply it for marketing. We've decided to figure out how D2C brands can promote their goods and services using Threads and improve visibility, eCommerce CRO, and sales.
What Is Threads?
Developed by Meta, Threads is a text-based social network that rivals Twitter in terms of functionality. It also may seem similar to Instagram, a different Meta-owned network, but emphasizes words rather than pictures.
Essentially, each Threads account is connected to an Instagram account. You may personalize various elements of your Threads profile and carry over your Instagram username and verification status. Due to this integration, the platform also has access to a sizable, ready-made user base as a result.
Threads offers 500 characters compared to Twitter's 280-character restriction. This creates additional opportunities for in-depth debates, complex commentary, and creativity. The user experience is increased by Threads' additional support for links, images, and videos up to five minutes in length.
Does It Have Potential?
It's too early to make any judgments about the Threads' capacities, yet for now, the figures are impressive, and the future of the platform seems promising. In less than a month, the number of users reached 115 million.
The platform's function and state within the larger social media ecosystem will inevitably change as it grows. It will have to overcome obstacles, including sustaining momentum beyond the initial wave of interest and data privacy issues. Anyhow, it's important to pay attention to the media.
Keep in mind that businesses might gain a major edge by using Threads early on. Initial adopters frequently win out because they have more time to learn the platform's intricacies, create a strong presence, and develop a loyal community. Therefore, if your company isn't on Threads yet, it might be time to think about making an account.
How to Promote a D2C Brand on Threads
One thing you need to understand about Threads is that there are no set rules for acting there since it's brand new. And if you're already registered, you may contribute to building these rules and discovering the best practices and solutions. For now, we have several tips for you to follow.
Use the Close Bond with Instagram
Companies that are present on both platforms may combine Instagram's visual storytelling with Threads' in-the-moment text-based dialogues to produce a more unified marketing narrative.
Consider introducing a new product, feature, or service on Instagram and then starting a discussion or quiz about it on Threads. Or announce a competition on Instagram and ask to leave a comment on Threads as one of the conditions.
This cross-platform strategy could increase user engagement, build a closer relationship with your audience, and eventually improve the recognition and reputation of your business.
Think about inviting your Instagram followers to join you on Threads so you can have more in-the-moment updates and interactions. You could even provide unique content to encourage your Instagram followers to join Threads.
Fill the Account with Your Best Publications
Some of the audience will naturally flow from Instagram to your Threads account. However, since the audience of the media is big and grows by the hour, you have a chance to win followers from inside it.
To quickly fill the account and make the account look more profound and exciting, consider posting your best and most popular publications from other social media.
As a direct-to-consumer brand, you may make publications about the most recent products or bestsellers.
Create Unique Content
It would be a mistake to treat Threads as a Twitter clone and apply the same approach here. Your publications should be tailored to the platform's format and user base to be relevant.
Indeed, the 500-character restriction obliges you to write punchy, engaging entries and straight to the point. Yet, the extra room you didn't have on Twitter can be used to give more background, encourage debate, tell stories, etc.
Twitter is a great resource for trending topics debates. You may increase your reach and visibility while showcasing the knowledge and experience of your company by participating in discussions on trending issues. Always remember to bring something worthwhile to the conversation to avoid any negative effects.
Experiment
Treads' novelty conditions a lot of space for experimenting. Don't be scared to try various strategies to find what works. Think about trying out various post forms, such as Q&As, surveys, video chats, and more conventional blog entries. Attempt creating publications on various topics to see which ones are more appealing to your audience. Be willing to try and learn since what works on one platform may not necessarily work on Threads, and vice versa.
Final Word
Although the future of Threads as a social media and promotional tool is unclear, now is the best time to utilize it as much as possible. Now, when the platform is open to experiments and interesting to everyone, you have a great opportunity to engage and familiarize new audiences with your brand and products. Hopefully, our guide will be helpful in conquering the brand-new media.
