The goal with ambassador marketing is to ultimately create a new stream of revenue for your brand. But in order to do so, you have to allow your brand ambassadors to become sales champions. Plus, you have to reward them for it.
Launching a brand ambassador programme with engaging activities and rewards can be a real trial and error process at the start - especially when first learning what rewards serve as the best incentives.
We know how tricky it gets to strike that fine balance between an actionable and effective ambassador task or mission and a worthy reward. So, after learning about some of the most effective rewards via our ambassador software platform, we’ve rounded up a list of insightful tips on how to use rewards as a way to generate sales.
By following the 6 tips listed here, you’ll learn how you can reward your brand ambassadors and sales champions in a way that will bring value to your ambassadors, while also contributing to your total brand revenue.
1. Generating Sales with Commission
This reward entails offering your ambassadors a percentage of cash in return for any sales they generate while completing a particular ambassador task. This task could include anything from simply making an Instagram story about your brand or posting a picture on their social feeds featuring one of your products.
By giving your ambassadors a unique discount code to share with their followers, you’ll be able to track how many sales they’ve made on your eCommerce store through the use of that unique discount code alone. This will help you determine how much commission they’ve earned.
2. Gift Cards
Gift cards serve as a great incentive for ambassadors to participate in the tasks or missions you create as it gives them the freedom to choose which products or services from your brand they’d like to redeem. And it doesn’t necessarily have to be tied to sales. You could offer the gift card reward to your ambassadors for simply completing tasks via your ambassador software platform that are intended to build brand awareness, for example, and not generate sales.
Some ambassador software platforms offer a point system, so that brands are able to reward their ambassadors according to the number of points they attain by achieving and ticking off varying missions and tasks. You can use this point system to determine different gift card amounts, so that ambassadors with a higher amount of points may receive a higher-priced gift card.
3. Free Products
Freebies are a great way to not only reward your sales champions, but to also get your ambassadors to rep your brand's merch. This is a reward we’d recommend you include at the start of your ambassador programme as it’s a great way to get the ball rolling.
You could send your new ambassadors a fun package with a couple of freebies and request that they create and share social media content that features some or all of the freebies. In this way, they'll have earned their reward even before they’ve completed the ambassador task.
Later, you can introduce freebies as a reward again. At that stage, it should ideally be given as an add-on to another reward your ambassadors will receive after completing a task or earning a certain amount of points via your ambassador software platform.
If you’d like to connect it to sales, you could announce the mission in the following way: “Redeem a gift card of $50 plus a free pair of sunglasses once your unique discount code is used on our website at least 200 times.” This will encourage your ambassadors to share the unique discount code with their followers, so that they may generate as many sales as possible to claim that freebie.
4. Website or Social Media Features
If you’re running an ambassador programme, we’d recommend you have a space on your website where you give your participating ambassadors a special shoutout. This serves as a huge morale boost, but it also gives you the opportunity to create a valuable reward.
A feature like this on your brand’s website or social media platforms can act as a great prize that incentivises your ambassadors to create content around your brand in the hopes of attaining such a cool shoutout. And you could make it a recurring thing, so that every second day or every week you reward a new ambassador with the same prize.
By implementing a website or social media feature as a reward, you’ll boost awareness around your ambassadors and strengthen your relationship to them. Receiving praise from the brand directly is also a great move in terms of brand ambassador retention, so definitely keep this one on your radar if you haven’t thought about it yet!
UGC images, first: @tamara_photography._ for Popsockets, second: @anacbpereira for Burga, cover: @mariskanooijens for Desenio
Similar to the gift card reward, offering your ambassadors discounts on certain products or across your entire eCommerce store catalogue is a solid way to motivate them to complete any ambassador assignments you’ve created via an ambassador software platform.
If you’re looking to clear out certain stock from your inventory, you could even offer a discount on those products alone. In this way, you’ll be able to clear out old stock and reward your ambassadors at the same time.
6. First Access to New Products Launches
Launching a new product or service? Turn it into an opportunity for your ambassadors to earn a new and exclusive reward! By explaining how they’ll be able to earn exclusive first access to a new product, you’ll stir enough excitement to get most of your ambassadors to participate in the assignment.
Once the new product is redeemed, your ambassadors will be able to help promote the launch of the product by featuring it across their social media content.
This reward serves as a double win, because it:
- scales the engagement with your ambassador programme
- and becomes a way to promote new products without setting up a second ambassador task
Using a platform like Brandbassador helps to create an optimal rewards-based ambassador programme where your sales champions can generate sales and receive commission, gift cards or free products directly through the platform. Click if you’d like to receive some more tips on how to activate a brand ambassador programme today.