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Building Community at Brandbassador: Book Club Interview with Kevin Kapapiro

Marike Watson
By Marike Watson | 17 March, 2021

In honour of World Book Month, we reached out to Kevin Kapapiro from our Brandbassador team to talk to us about the Brandbassador Book Club. Kevin heads up the book club by hosting biweekly meets on Zoom and shortlisting a selection of books each month. He believes there’s a book out there for everyone, even if you don’t like reading.

We love how reading as a collective builds community. And since we’re in the business of helping brands activate their own communities through our ambassador marketing software, we caught up with Kevin to chat to him about how our book club helps to build and engage our own internal community at Brandbassador.

  • Could you tell us a bit about yourself and your role at Brandbassador?

I’ve worked as a Sales Development Representative at Brandbassador for the last 8 months. My role includes helping brands leverage their loyal customers, fans and supporters to create an ambassador community that drives sales, user-generated content, social media buzz, and brand awareness.

Brandbassador Book Club Community 3

  • Could you give us an overview of Brandbassador's book club? How does it work? Who is open to?

The Book Club is a community we've built at Brandbassador that  includes Brandbassador employees who are interested in reading and exchanging ideas around what we've read. We vote every month for which book we want to read, then we meet twice in the month to share different ideas and perspectives around what we've read.

  • What books has the book club read in 2021 and what's been your personal take on those books?

We've recently just finished reading The Checklist Manifesto by Atul Gawande. The book was initially recommended by Sir Clive Woodward and it was fantastic! From the book, I have learnt that even the simplest of things are worth putting on a checklist, just to make sure you don't make mistakes  especially when working on large-scale projects with multiple people.

  • Brandbassador is all about helping brands to activate their ambassador communities, how does the Brandbassador Book Club help to build its own internal community?

The Brandbassador Book Club helps build its own internal community by bringing together our employees to talk about something different to work. With all of us working from home, it's really nice to belong to a community and chat on Zoom as we can't meet each other at the office.

Brandbassador Book Club Community

  • How do you think that reading as a collective experience builds that aspect of community?

The shared reading experience allows us all to learn more about each other and our different perspectives especially explaining how some of our life experiences may have led to a particular perspective. The book club isn't just about talking about the text, it's also about talking about life outside the book. While reading as a collective, we cheer each other on to get to the end of the book, as well as getting the most out of the book.

  • What book are you most looking forward to reading in 2021?

The Miracle Morning by Hal Elrod.

  • Could you give us Kev's ultimate list of books and tell us why they’re worth the read?
      1. Richest Man in Babylon by George Samuel Clason - it changed my understanding of money and taught me the mindset to have in order to save properly
      2. The Alchemist by Paulo Coelho -  a great book, and a must-read for everyone. It teaches you how to find yourself.
      3. Think and Grow Rich by Napoleon Hill - it’s a great book for understanding the mindset you need to have to achieve your goals.
      4. Winning with People by John Maxwell - a book that teaches you how to have effective relationships with people.
      5. My Autobiography by Alex Ferguson - I am a Manchester United fan, so I absolutely love the man!

Brandbassador Book Club Community 1

  • For people who aren't into reading, what advice would you give to inspire them to pick up a book?

My advice is that there's a book out there for everyone, so if you feel like you don't like reading books, then it just means you haven't yet found the book that's right for you. But it's out there!

At Brandbassador we’re all about helping brands to build, engage and activate their own communities to generate buzz & build communities through our ambassador marketing platform. If you’re hoping to strengthen your own brand community, book a demo with us today.

Marike Watson
Written By Marike Watson
Content writer by trade, aspiring artist by nature. Slow living. Be kind.

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