Brandbassador was created by the founders of the clothing sensation Onepiece. A brand built and fuelled by social media marketing to grow to almost $200 million dollars in online revenue.
We experienced first hand how difficult it is to manually scale and track the results of ambassador marketing. Brandbassador was built as a solution to this pain and refined over 8 years of pioneering social media marketing from a brand's perspective. Now with years of experience launching various communities big and small from all over the world we are experts in word of mouth marketing.
To win some, you have to lose some. This was the mindset that led to the foundation of Onepiece, one lazy Sunday in Oslo.
Onepiece’s ambassador network expanded exponentially us the understood the power of social media which started the Onepiece ambassador program.
The first portal where Onepiece Ambassadors could log in, create their own discount codes, redeem free product gifts and withdraw their commission launched.
Onepiece launch the PieceKeeper programme, and Missions are introduced for the first time, where ambassadors can earn rewards automatically by completing actions online or offline.
‘Social Currency’ was launched for the first time in the Onepiece store in NYC where for the first time rewards were given automatically based on social media followers and engagement.
Brandbassador launches and takes over from the PieceKeeper program. Brandbassador is separated from Onepiece and is now a separate company. For the first time ambassadors can work with other brands like Popsockets and Daniel Wellington.
The first goal on Brandbassador was achieved - and 10 of the top Brandbassadors were rewarded with an epic yacht trip in the Caribbean.
The first capital raise was successfully completed. A competent board was formed shortly thereafter with strategic partners like Jørn Lyseggen from Meltwater, Micke Paqvalen from Kiosked and Carl-Erik Hagen from Canica International.
Working hard for a true mobile and gamified experience for ambassadors, the Brandbassador App launches on iTunes and the Google Play store.
There are now 50 brands live on Brandbassador from all different industries and sectors. These brands now reward their ambassadors with cash, gift cards and free products.
Brandbassador now has 250,000 active users who have become a powerful eco-system of social media ambassadors and cool kids from around the globe working with their favourite brands.
With a goal to create a frictionless shopping experience that would be powered by social commerce MyShop was born. A pioneering social commerce feature for brands in the e-Commerce space.
We pride ourselves on the success of our customers but also the satisfaction they feel working with us as a brand partner. Our Customer Success team has internal KPIs that tie their own career success with the success of a brand’s performance, therefore they are always extremely motivated to help a brand achieve the business outcomes they need to see to deem the partnership a success.
Chairman of Brandbassador, Micke founded HEAL & TRÄ, Learning Intelligence Group & Kiosked.
Eilert is the Chief Executive Officer of Kahoot! He joined Brandbassador as investor and board member in October 2020.
Jørn is the founder and executive chairman of Meltwater Group in San Francisco.
Carl is a project manager at Canica AG in Schwyz, Switzerland.
Thomas is the founder and CEO of Brandbassador. He's the founder and majority shareholder at Onepiece.
Ole is the COO and co-founder at Brandbassador. He has worked 10 years with SOME marketing