At Brandbassador, we offer brands the opportunity to optimise their ambassador marketing campaigns with automated features on the web-based platform that trigger mini-marketing tasks for their ambassador communities on our mobile app.
We recognise that it’s important for brands to meet their brand ambassadors where they’re at, so having an easy-to-access mobile app that supports an on-the-go lifestyle really helps brands to harness the power of their ambassador communities.
Let’s take a look at the reasons why our dedicated app helps brands to see massive engagement from their ambassador communities.
1. It Takes 30 Seconds to Sign Up
That’s right! With our integrated sign up page and ambassador applications specific to your brand, it will literally take 30 seconds for your customers to be converted into your brand ambassadors. This is great for any existing customer looking to work with your brand as an ambassador who earns rewards for their sales efforts. With the simple click of a button, you have brand advocates ready to create a social buzz on your platform of choice.
Upon sign up, we have an automated welcome function that allows brands to personalise their community’s experience when joining the app and provides an opportunity for Community Managers to detail any important information that they’d like their brand ambassadors to be aware of.
Not only does this function save you time, but it also gives your ambassadors a great sense of community when joining your brand ambassador programme.
2. Ambassadors Can Access Marketing Tasks on-the-go
Marketing tasks or what we like to call “Missions” are mini marketing tasks that you can prompt your brand ambassadors to complete on the Brandbassador app in return for a reward.
Imagine a space specifically designed for ambassadors to engage with your brand to generate social buzz, drive sales and create content - well here you have it!
Your ambassadors can sign in to the app directly from the mobile phones, get notified about new Missions your brand has created and they can get to work on social media. The best part? The whole experience is gamified for the ambassadors so they get to level up while they perform their tasks and by successfully completing a Mission, they get rewarded! Plus, your brand gets noticed on all social media channels!
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3. It’s a Fun Way to Get Rewards
When Community Managers create Missions on the platform, they’re able to assign a reward to each Mission in the form of gift cards, points, cash or freebies.
Points allow ambassadors to level up within the platform and gain exclusive access to tier-specific rewards or Missions. Points levels are Bronze, Silver or Gold.
Gift cards can be rewarded to ambassadors for successfully completing Missions. Brands can allocate a specific amount to the gift card and upon completion of the task, the ambassador can redeem their gift card from the brands webshop.
Cash rewards can be for any amount and are generally recommended to be used in a dynamic way to reward based on performance. For example $1 per 100 likes. Cash rewards are also deposited into an ambassadors account when people make sales using their unique tracking link or discount codes.
Freebies are a great way to welcome ambassadors to your community if they don’t already own your products. It’s important that your brand ambassadors actually own your products because without them they can’t create content for your brand. Without products-in-hand, you’d be missing out on a key success factor in any ambassador marketing campaign - UGC (User-generated content).
Aside from welcoming ambassadors with freebies, freebies are also a great way to get fresh content for new product launches or ahead of holiday campaigns like Christmas.
You can be as creative with rewards as you like, experiment with them and ambassadors will be able to view all of their rewards with ease on the app. Let’s take a closer look at all the data they’re able to view on their profiles.
4. Ambassadors Can Link Their Social Accounts
Upon signing up to the app - one of the first things an ambassador will be prompted to do is connect all their social media accounts directly from the app. With a few simple clicks ambassadors will have all their social channels integrated on the app so you can easily track engagement from various social platforms.
Our current integrations allow ambassadors to connect to Facebook, Twitter, Instagram, Youtube, TikTok, Snapchat, Tumblr, their blog and their Facebook Page.
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5. It’s Easy to Track Data
Ambassadors can easily track all their data under their Profile within the app. They can see what level they’re on (Bronze, Silver or Gold) and what requirements they need to fulfill to level up. They’re also able to see how much money is available in their cash account as well as their gift card account.
Ambassadors can also view how many members are in their team. The team feature allows anyone on the app to invite people to join their team via an email invite or they can share the invite link. Ambassadors get 20% of what their team earns on sales in cash commission.
On their Profile, ambassadors can see the total number of sales made, their total points and the number of Missions they’ve completed. Under their total sales, they can also see a summary of the commission earned for those sales.
We’ve strived to create a really fun user experience for brand ambassadors through the app but what about you as the brand? What do you get out of the Brandbassador experience and how do you as a Community Manager engage with the platform? Learn about or if you're eager to learn more from one of our ambassador marketing specialists with us today!
UGC cover image: @erikamerlo_ for Burga