Working with your community of ambassadors is great for getting user-generated content and social media engagement, however you can create buzz around your products offline too.
Offline campaigns are great for nurturing your community and getting to know your VIP customers. The more unique and exciting your campaign is, the more likely you are to generate awareness and buzz around your brand and the products you sell.
Here are some of the best offline campaigns that we’ve seen brands run for their ambassador communities.
Mockberg like to reward their ambassadors with exclusive events and parties. Whether it’s invite-only Stockholm sample sales for their Swedish ambassadors, or invites to epic parties to celebrate new collections.
Mockberg know the value of their VIP ambassadors. They offered selected ambassadors the opportunity to be paid up to $700 in exchange for organising exclusive Mockberg parties for their friends. The ambassadors submitted their guest list, and the money was used to pay for food and drinks to make their parties sparkle. All of their friends received free gifts, which encouraged sharing on social media, and host ambassadors had the opportunity to take part in an Instagram takeover on Mockberg’s channel. Talk about VIP!
Daniel Wellington created a scavenger hunt for their VIP student ambassadors. The ambassadors were given a free watch to hide somewhere on their university campus, and used Instagram to provide clues to help their friends and fellow students find it.
Daniel Wellington understand that the best way to engage their student community is by providing fun and unique missions for them to take part in.
Onepiece wanted to get stocked in Selfridges department store. They could have spent time speaking to the stockists, negotiating deals, and trying to sell-in their products, but instead they harnessed the power of their ambassadors. They created a mission asking their ambassadors to head to Sefridges and make some noise asking for Onepiece. This prompted Selfridges to reach out to Onepiece directly to ask if they could stock the jumpsuits.
Amaryllis Apparel took select VIP American ambassadors to a villa in Turks & Caicos for a week. The ultimate reward for being a loyal member of their ambassador community! The event gave Amaryllis great content and provided a deeper relationship with their top ambassadors.
Along similar lines, Abbott Lyon ran their #ALisland campaign, inviting 6 of their influential ambassadors out to Marbella for a weekend. Although only inviting a few select ambassadors, Abbott Lyon were able to work with these influential people to generate great content and increase buzz around their products and brand.
12th Tribe gave their ambassadors exclusive first access for tickets to their Summer Soiree party at Venice Beach. There’s nothing better than giving all your ambassadors the opportunity to feel like VIPs.
Are you harnessing the power of your ambassador community – those top customers and fans who love your brand? Created by the founders of Onepiece, and experts in ambassador marketing, Brandbassador is designed to help brands succeed with their ambassador marketing campaigns. to see how Brandbassador can work for you.