Creating a community of loyal customers, followers and fans to build social buzz around your brand might sound easy when you’ve already got over 20k followers on Instagram. However, we know from first-hand experience that embarking on your own journey to build the foundation of a solid ambassador marketing strategy comes with a multitude of challenges.
In this post, we’ll show you how you can harness the power of brand ambassadors to generate content, build brand awareness, drive sales and ultimately, deliver better results.
1. Activate Your Existing Community
The keyword here is “existing” and we can’t emphasise it enough. The only way you’re going to see positive ROI from ambassador marketing is if you take your existing customers and turn them into your brand ambassadors.
Why’s that? Well, your existing customers are already loyal to your brand. They’re familiar with your product and no doubt already love it which is why they keep coming back for more or why they crush all over your brand on social media.
These loyal fans will naturally and authentically shout about your brand when they make the switch to becoming your brand ambassadors, except now, they’ll reap the rewards as well.
Getting your customers to make the switch to becoming your brand ambassadors requires a series of activation methods. Click to read about the tried and tested activation methods that brands that work with us have successfully used.
2. Generate Content With Your Brand Ambassadors
Getting enough fresh content for daily posts on social media is a headache every marketing professional faces. One of the best ways to generate content is through your brand ambassadors or micro-influencers.
If you’re an A-type personality you’ll naturally be worried about the quality of the content you might receive from customers who aren’t professional photographers, models or stylists. Fear not. With the right ambassador marketing tool, you’ll be in total control + the technology in smartphone cameras is so good these days. Who needs a professional photographer anyway?!
When looking for curated content from ambassadors that you can reuse on your own social channels, it’s important to set all the parameters around the kind of content you want your ambassadors to create. Make sure to set clearly defined terms and conditions or show ambassadors an inspiration board to guide them in the right direction.
UGC images, left: @maltipoo.kona for BRKLZ, right: @dancer.mila for Fabletics, cover: @milliebaronn for Casely
3. Create a Buzz Around a New Product Launch
With an army of ambassadors on your side, you’ll be able to create hype around every new product that you launch. Mobilising ambassadors to shout about your brand online is the first step in creating a buzz on social media.
Mobilisation can happen through gift cards, cash, freebies or points rewards but ultimately you’ll want to compensate ambassadors fairly and transparently so that you build their customer loyalty towards your brand while simultaneously having them create hype.
4. Build Brand Awareness
Nothing builds brand awareness quite like a community of brand ambassadors representing your brand online. Whether that’s through promoting your products, mentioning your brand in their bio, creating awareness around new product launches or advocates for the causes that are close to the heart of your brand’s mission.
Building awareness about your brand in the online space is paramount in building a trustworthy name. Your online presence and reputation is everything when it comes to consumers making purchases through your eCommerce store so when someone has already bought one of your products and refers to your brand through word-of-mouth marketing - you’ve found the sweet spot!
5. Drive Revenue Through Your Ambassadors
It’s no secret that the goal of any ambassador marketing campaign is to drive sales. When you’ve invested time, resources and finance into a strategy - you’ll, no doubt, want to see ROI!
When you reward ambassadors fairly for their efforts in driving sales, you can expect to see massive sales! Of course, that comes with a little creative planning from your side but we strongly believe that when the right ambassadors are fairly compensated for their sales efforts you’ll see major growth for your brand.
6. Set Clear Goals & Monitor Results
The results of your brand ambassador strategy will depend upon the outcomes you set from the start. If your goal is to drive more UGC (user-generated content) - make sure your campaigns are set around that.
If your goal is to drive sales, you’ll want to push discount codes, tracking links or code drops. All of this is possible with a ton of manual effort but if you really want to succeed and succeed at scale - you’ll want to do it with the right software.
7. Use The Right Tools
Harnessing the power of brand ambassadors at scale is only feasible with the right tools at hand. At Brandbassador we’ve created an easy to use platform that allows you to automate your processes and communicate with a large number of ambassadors in a single click.