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Marike Watson

Marike Watson

Whitepapers
Whitepaper: Why Consumers Love B Corps & Ambassador Marketing
27 October, 2021
Certified B Corporations (B Corps) are a community of brands that do business with a greater purpose in mind. They’re interested in the future of our...
Blog What is Brandbassador
10 Ways to Level up Your Ambassador Marketing With Gamified Tasks
14 September, 2021
Once you’ve decided to turn your customers and fans into brand ambassadors, you’ll have an entire community of loyal brand advocates ready to create...
Blog Build a community
5 Ways To Gear Up Your Marketing Strategy for an Ambassador Program
10 August, 2021
An ambassador program entails turning your customers and followers into powerful word-of-mouth brand advocates. This may seem easy enough to manage...
Blog What is Brandbassador
5 Ways to Turn Your Customers, Followers & Fans into Brand Ambassadors
3 August, 2021
At Brandbassador, we’ve learnt that the best brand ambassadors are people that were customers or fans of a company’s products or services before they...
Blog What is Brandbassador
6 Ways to Reward Your Brand Ambassadors & Sales Champions
27 July, 2021
The goal with ambassador marketing is to ultimately create a new stream of revenue for your brand. But in order to do so, you have to allow your...
Blog What is Brandbassador
3 Tips to Leverage the Power of Social Buzz from Brand Ambassadors
20 July, 2021
One of the primary purposes of ambassador marketing is to get people to talk about your products or services in a way that will generate more hype...
Blog Build a community
6 Signs Your Brand is Ready for an Ambassador Marketing Program
14 July, 2021
Influencer and ambassador marketing has taken the world of word-of-mouth marketing digital, and everyone wants in on the action. The question is, how...
Blog Grow & manage my community
6 Ways to See ROI on Your Ambassador Marketing Strategy
22 June, 2021
Ambassador marketing has become a super influential tool and brand booster in today’s saturated digital landscape. Companies are turning their...
Blog Build a community
The Complete Instagram Guide for Micro Influencers + 5 Expert Tips
15 June, 2021
By now, you’ve probably heard the term Instagram influencer before, but an Instagram micro-influencer is an entirely different breed. Instagram...
Blog Grow & manage my community
Is Your Micro-Influencer Marketing Too Vanilla? 6 Ways to Improve
8 June, 2021
Words like bland and boring come to mind when talking about vanilla marketing, because that’s exactly what a vanilla marketing campaign is: bland....
Blog Grow & manage my community
5 Reasons You're Not Seeing Results With Ambassador Marketing
1 June, 2021
Launching an ambassador marketing campaign, so that you can turn your greatest customers, fans and followers into brand advocates that authentically...
Blog Grow & manage my community
How to Curate UGC for Fashion Accessories With Ambassador Marketing
25 May, 2021
In an age of digital consumption and scrollers, visually representing your brand in a way that will cut through the noise is becoming trickier by the...
Blog Grow & manage my community
Why These Phone Case Brands Scaled with Ambassador Marketing
7 May, 2021
Lockdown regulations across the world may have stopped a lot of ordinary storefront brands from doing business as usual, but it hasn’t been all bad!...
Blog Build a community
4 Reasons You Need Ambassador Software for your Jewellery Brand
26 April, 2021
Over the course of the pandemic, companies have relied on social media channels to build brand awareness and gain traction within their sales and...
Blog Ambassador Marketing 101
Influencer vs Ambassador Marketing: What's the Difference?
20 April, 2021
eCommerce brands have taken the world of business by storm, proving that brick-and-mortar shops are no longer the only way to get traffic through the...
Blog Grow & manage my community
5 Ambassador Software Tools for Online Clothing Stores
15 April, 2021
Online shopping has become hugely popular in the last year and, although it may have had something to do with lockdown and everyone staying at home,...
Blog Grow & manage my community
Activate & Engage with Communities on Clubhouse: Q&A with Gareth Pon
31 March, 2021
Launched in March 2020, Clubhouse is an exclusive social networking app that works on an invite-only basis. The app is best described as a...
Blog Grow & manage my community
10 Reasons You Need Ambassador Marketing Software to Grow Your eCommerce Brand
25 March, 2021
With the rise of webshops and social media users, eCommerce brands are facing competition within a saturated digital landscape more than ever before....
Blog Build a community
Community at Brandbassador: Book Club Interview with Kevin Kapapiro
17 March, 2021
In honour of World Book Month, we reached out to Kevin Kapapiro from our Brandbassador team to talk to us about the Brandbassador Book Club. Kevin...
Blog Ambassador Marketing 101
Ambassador Marketing and B Corporations: Q&A with Peak Design
12 March, 2021
We recently caught up with the lovely Annie Nyborg, who is the Sustainability Director at Peak Design. Along with being members of 1% for the Planet,...
Blog Build a community
6 Characteristics of a Successful Brand Ambassador
4 March, 2021
A brand ambassador has the power to elevate a brand across multiple social channels simply through the genuine endorsement of a company and their...
Blog Ambassador Marketing 101
5 Impactful Brand Ambassador Practices for 2022
26 February, 2021
Enlisting a brand ambassador to help market your business may be a great stride away from traditional marketing, but that doesn’t mean the act of...
Blog Grow & manage my community
How 3 Brands are Prospering with Micro Influencers During the Pandemic
11 February, 2021
The ongoing persistence of the pandemic has left brands with a series of challenges over the last year in the fields of brand awareness and ...
Blog Grow & manage my community
Ambassador Marketing and Brand Scams: 5 Things You Need to Know
4 February, 2021
As social media and online shopping becomes increasingly popular, brand scams and fake accounts similarly grow on an unprecedented scale. These kinds...
Blog Grow & manage my community
How to Utilise Ambassador Marketing to Grow Your Brand Amidst COVID-19
28 January, 2021
With the slow roll out of the COVID-19 vaccine and the ongoing call to stay at home, most businesses with physical stores will continue to face the...
Blog Build a community
5 Ways to Build the Perfect Ambassador Marketing Campaign in 2022
19 January, 2021
Today’s digital landscape has seen a host of companies turn to eCommerce in the hopes of reaching a wider audience by tapping into online markets....
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